Commercial Lead Derma & Rheuma (m/f/d)

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Job Description

People First - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. Our people are the heart of Takeda. Are you looking for a patient-centric and innovation-oriented company to inspire you and promote your career?

JOB DESCRIPTION

You will plan for and implement an outstanding launch of Takeda's Pso/PsA asset and its associated services, following our goals, by taking full ownership of the launch plans and execution to set the foundation for a successful commercial launch. The purpose is also to ensure the asset enters the market positioned for adoption, aligned with patients and partners needs and supported by a organizational readiness.

You will report to Business Unit Head, GI/NS Austria.
 

SCOPE

• Develop the launch plan and coordinate its execution by working with the teams to guarantee market and customer understanding, identifying access and reimbursement pathways, engaging with partners to capture their insights and incorporate them in the brand strategy, developing brand value proposition and ensuring forecasting are aligned with our goals.
• Lead the planning of the commercial launch strategy, ensuring understanding of our goals and internal stakeholder alignment.
• Coordinate teams' efforts for launch readiness after hand-over of pre-launch team, including marketing, sales, regulatory, access, supply and medical affairs to ensure seamless execution.
• Manage project timelines, ensuring milestones are met.
• Propose and oversee sales targets, investments, budget planning and management, ensuring cost-effective use of resources, profitability and return on investment according to company expectation.
• Collaborate with technical teams to ensure product readiness and compliance with regulatory standards.
• Facilitate communication between commercial, technical, and support teams to ensure understanding and address any issues promptly.
• Monitor market trends and competitor activities, adjusting strategies to achieve competitive advantage and shaping the market in preparation for launch.
• Present progress reports to senior management, highlighting important achievements and areas for improvement.
• Ensure training and support for commercial in-field colleagues to promote the product.
• Responsible for KOL commercial engagement strategy, including leading commercial ad boards and engagement at congress/ events.
• Apply D3MF to monitor and increase launch processes.
• Perform these responsibilities in collaboration with MCE/CSEE and responsible above-LOC functions.
   

KEY ACCOUNTABILITIES

Launch Preparation and Execution

• Coordinate launch readiness, monitoring progress, removing roadblocks, and ensuring subject matter experts lead their respective areas.
• Develop pre-launch campaigns, go-to-market plans, branding, messaging, and channel strategies to build anticipation and awareness.
• Collaborate with Product Development and other teams to ensure understanding between product features, marketing programs, and audience needs.

Strategic and Tactical Planning

• Develop a comprehensive marketing strategy for the product launch, ensuring understanding of organizational goals.
• Conduct market research, competitor analysis, and audience insights to define unique selling propositions, target customer segments, and strategic opportunities.
• Create integrated strategic brand plans that increase portfolio assets and incorporate lifecycle management to ensure long-term growth in the Austrian market.
• Use market research, partner insights, and external trends to strengthen product positioning, maximize performance, and maintain a leadership position.

Cross-Functional and External Collaboration

• Lead collaboration with Sales, Communications, Regulatory, Medical Affairs, and Operations teams to implement marketing strategies.
• Partner with external agencies and vendors for creative development, media planning, and activation.
• Build and nurture product