Senior Marketing Manager - New Homes Sales

Overview

BREAK GROUND ON A REWARDING CAREER WITH US!

 

The Sekisui House U.S. team is a proud builder of the SHAWOOD, Richmond American Homes, Woodside Homes, Holt Homes, Hubble Homes, and Chesmar Homes brands.  We take great pride in being a member of Sekisui House, a global leader in homebuilding. This impressive, 60+ year old company has built over 2.6 million new homes designed to reflect and adapt to the changing needs of today's homebuyers. Drawing on Sekisui House's unparalleled history and superior service, we commit ourselves to a future where people around the world can live joyful lives in homes that are safe, secure, stylish and comfortable. 

 

We encourage a company culture that promotes professionalism, teamwork, health & wellness and work-life balance. If you are a results-driven professional with a passion for success, consider building a career with us.

 

Positive Work Environment & Culture

• Collaborative Team Culture: Join a supportive environment where teamwork and the open exchange of ideas are highly valued.
• Team Engagement: Participate in a variety of team-building events and social gatherings, such as company outings, holiday celebrations, and regular office socials. We support a healthy work-life balance and recognize the importance of time outside of work commitments. 

Overview & Position Summary  

This role leads advanced divisional marketing strategy and execution across multiple communities or sub-markets within a defined geographic area. The position owns the planning, optimization, and performance outcomes of regional marketing initiatives, applying deep market insight and experience to influence sales results, brand positioning, and community success. Working independently under limited supervision, the role partners closely with divisional leadership and corporate marketing to drive alignment and scalability. The position also provides leadership, mentoring, and guidance to marketing team members and field partners.

 

Primary Responsibilities

• Lead the development and execution of comprehensive divisional marketing strategies that support community performance, sales objectives, and long-term brand positioning
• Serve as a strategic marketing partner to divisional sales leadership, translating business goals and market dynamics into integrated marketing plans
• Oversee complex community launches across multiple communities or phases, ensuring consistency, quality, and on-time execution across all marketing touchpoints
• Direct and optimize relationships with agencies, vendors, and creative partners to deliver high-impact marketing programs
• Analyze market trends, competitive activity, and campaign performance to provide strategic recommendations and continuous improvement
• Review and approve marketing campaigns, digital content, and collateral to ensure accuracy, brand alignment, and regulatory compliance
• Manage divisional marketing budgets, forecasts, and performance metrics, ensuring effective use of resources and measurable ROI
• Collaborate with corporate marketing teams to adapt national initiatives to divisional market needs and identify opportunities for innovation
• Provide leadership, coaching, and subject-matter guidance to marketing team members and cross-functional partners
• Influence marketing best practices and processes across the division through expertise and operational leadership

 

Education & Experience

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of relevant professional experience (or equivalent 9–11 years).

Preferred:

• Experience in homebuilding, real estate development, property management, or related industry.
• Experience managing multi-channel marketing programs across multiple locations or regions.

 

Skills & Competencies

• Strong understanding of field and regional marketing principles, including advertising, digital marketing, and brand management.
• Ability to work independently and manage multiple priorities across communities and projects.
• Excellent project management and organizational skills.
• Strong communication and stakeholder management abilities.
• Ability to analyze market data and translate insights into actionable strategies.
• Knowledge of MLS listings, digital homebuying behavior, and real estate marketing best practices.
• Proficiency with marketing tools and pla