Senior Associate, Planning

 

Position Overview

As Senior Associate, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and

executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

 

Responsibilities

· Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs

· Develop a mastery of syndicated research sources, planning tools, and media math

· Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills

· Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries

· Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns

· Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives

· Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning

 

Required Skills and Experience

· Exhibits a strong desire to learn and a positive attitude that would complement the UM culture

· Detail-oriented with strong time management, organization, creative thinking, analytical and problem-solving skills

· Ability to work effectively cross functionally with internal and external teams

· Strong written, verbal communication, and presentation skills

· UM does not require candidates to have a college degree

 

Desired Skills and Experience

· 1+ years of media planning or buying experience

· Proficient knowledge of basic planning principles and media math

· Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

· Ability to quickly learn proprietary tools and processes and experience preferred with third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status,