Agency Social Media Program Manager

 Requisition ID:                       61171                          Title: Agency Social Media Program Manager Division: Arthrex, Inc. (US01) Location: Naples, FL

 

 

 

 

 

 

 

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. The Communications team at Arthrex is actively seeking an Agency Social Media Program Manager.   This position will be located on our corporate campus in Naples, FL.  Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.

 

Main Objective:

The Program Manager – Agency Social Media will oversee the Arthrex Agency Social Media Program for agency partners across the U.S. and Canada. This includes initiating account creation and onboarding of Arthrex-branded accounts, agency training and ongoing communications to ensure all social media efforts support business objectives and align with established policies and brand standards. This role is highly collaborative and requires the ability to operate on both a strategic and tactical level, while demonstrating both creativity and analytical thinking.

 

Essential Duties and Responsibilities: 

• Serve as the central point of contact and corporate advisor for agency partners related to all social media initiatives.
• Develop, maintain and deliver a robust social media onboarding program for new agencies.
• Develop, maintain and deliver a formal training program for both agencies and corporate teams that focuses on social media best practices and guidelines; to include a presentation, playbook and other support materials.
• Establish ongoing communications with agency partners via meetings, webinars, advisory board presentations, sales ops presentations and other digital communications.
• Manage the social media recruitment program for National Sales and agency partners, including strategy development and execution of creative content and messaging.
• Partner with Legal, Risk Management and Compliance, Regulatory and other cross functional teams to ensure agency social media is in alignment with all industry regulations and considerations.
• Manage annual social media policy updates related to agencies, ensuring all agency-related changes and considerations are included.
• Socialize corporate social media weekly recaps to increase visibility and awareness of corporate social media strategies and to encourage agency engagement.
• Provide strategic guidance, recommendations and support for agency social media content development; remediate policy and branding violations with agency social media posts.
• Manage an agency advocacy program whereby agencies can compliantly share Arthrex-approved assets and messaging for product launches, medical education, company culture, recruitment and other important campaigns and initiatives.
• Serve as subject matter expert and stay abreast of all relevant social media trends, opportunities and best practices; continually explore new creative approaches and strategies for social media content.
• Support agencies with overall strategic communication plans as needed or assigned.
• Serve cross functional roles within the department as needed or assigned.

 

Education and Experience:

• Bachelor’s degree required, master’s degree preferred, in marketing, communications or related field
• 7 years of experience managing social media platforms for business
• Medical device and/or consumer product industry experience
• Experience with an enterprise social media management platform (Hootsuite, Sprout Social, etc.)

 

Knowledge and Skill Requirements/Specialized Courses and/or Training:

• Strong business acumen and knowledge of social media best practices
• Exceptional interpersonal, communication and presentation skills
• Ability to