Senior Regional Marketing Manager

Senior Regional Marketing Manager

Have an interest in helping customers achieve their goals while maintaining an eye on business growth?
 

Experienced in Marketing with knowledge of scientific research and academia trends?
 

About our Team
 

Our customers include Researchers, Librarians, Academic Leaders, Funders, and executive administrators at Academic, Federal Government, and other research institutions. Our team possess knowledge of scientific research and trends in research and higher education. We share a positive mindset about helping our audiences achieve their research and education goals and work collaboratively. *Able to work remote or hybrid in the United States or Canada*

About the Role
 

The Senior Regional Marketing Manager will oversee marketing programs for Academic & Government solutions. This includes content, data analytics, and software portfolios. You will manage field-level digital and customer marketing, integrating campaigns, social media, thought leadership, conferences, events, and sponsorships. Reporting to the Director of Marketing, Regional Marketing, North America, you'll collaborate with internal stakeholders and cross-functional teams.
 

Responsibilities
 

• Developing and executing on the marketing plan for the assigned region with clear objectives aligned to commercial goals. In partnership and alignment with Sales, Research Marketing, Business Development, and Product teams.
• Contributing to Go-To-Market plans and work in cross-functional teams within a matrix environment. Balancing growth and retention goals.
• Developing a region-specific marketing strategy, blending and laying emphasis on Go-To-Market plan along with priorities of the local markets.
• Organizing and participating in webinars, conferences, and other events. Ensuring prospects and customers have an opportunity to engage with Elsevier, our solutions, and services.
• Ensuring all regional marketing activities and results are effectively maintained, tracked, and communicated to sales and other stakeholders.
• Developing market insights on all segments, adjacent markets, and growth opportunities in the region. Using these to strategize for planning growth of the regional business.
• Ensuring optimal allocation of assigned regional marketing budget and effective spend of the budget against targets for the region.
• Maintaining high standards of marketing planning, execution, and measurement. Including delivery of a coordinated (calendar) overview of all regional marketing activities periodically.

Requirements
 

• Display ability in field marketing programs, including campaigns, lead generation, sales enablement, events, and customer engagement.
• Experience in Digital Field Marketing and high comfort level with use of digital and social channels.
• Experience in account-based engagement and Account Based Marketing.
• Have outstanding communication/interpersonal skills and collaborative abilities to plan and execute in a matrixed organization. As part of global cross-functional teams, you will occasionally need to participate in meetings in international time zones.
• Have project manager skills/experience, organized, high attention to detail, and deep problem-solving and critical thinking skills.
• Experience in driving projects and collaborating on cross-functional teams involving Product, Sales, Business Development, Global Marketing, and other stakeholders.
• Have skillsets in HTML, CMS, Adobe Photoshop design, Adobe Analytics, Adobe Campaign, Salesforce.com, Surveymonkey.com etc.
• Able to travel approximately 20%.
• Able to work remote or hybrid in the United States.

Work in a way that works for you
 

We promote a healthy work/life balance across the organization. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, family leave and tuition reimbursement, we will help you meet your immediate responsibilities and long-term goals.
 

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us
 

We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.
 

Working for you
 

At Elsevier, we know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are deli