Senior Manager, Digital Content Strategy (Future of Content) (M/F/D)

<p>I.   </p> <ol> <li>General Purpose</li> </ol> <p>As a Senior Manager Digital Content Strategy (future of content) at adidas you will lead a team that are accountable for content strategy, spanning our Content Experience pillar. <br/> <br/> The candidate will be driving key strategic topics including but not limited to, innovation through content; taxonomy; ominichannel; and processes. Working with key stakeholder groups across the business, such as Product teams and Local Market teams, they will be responsible for maintaining key relationships, identifying opportunities, driving digital plans and safeguarding delivery timelines including reporting and performance targets within their relevant area of responsibility.</p> <p>_____________________________________________________________________<br/>  </p> <p>Key Responsibilities </p> <ul> <li>Translate Global Digital business objectives and priorities into digital roadmap for Content Strategy, with a focus on experience, across relevant digital touchpoints in close cooperation with the respective stakeholder groups </li> <li>Lead the communication of plans within Digital Experience Design, Business Units, global parties and markets within scope of responsibility, providing transparency on deliverables and timelines for the upcoming seasons</li> <li>Create, evaluate, implement and share planning and content best practices within Digital Experience Design as well as with global and market stakeholders</li> <li>Understanding consumer needs and how to translate that into digital content strategy plans, including the ability to prioritise and create an always-on road map to drive relevant projects and workstreams.</li> <li>Optimize roadmap based on results and insights. Collaborate with other Digital Experience Design teams functions to reflect consumer insights to ensure agility and that the business can meet the strategic business plan laid out</li> <li>Develop and drive specific planning and communicate expectations and to orchestrate the work with global and market functions: BU and market digital plans, BU content plans, global and market touchpoint calendars. </li> <li>Create a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development. </li> <li>Provide team members/direct reports with clear direction and targets that are aligned with business needs and objectives. </li> </ul> <p>Key Relationships: </p> <ul> <li>Content Strategy and Digital Experience Design teams </li> <li>Global and market Content and Planning teams</li> <li>Global Product teams and Product Owners</li> <li>External vendors and agencies </li> </ul> <p>Preferred Experience:</p> <ol> <li>Education &amp; Professional Experience </li> </ol> <ul> <li>8+ years of professional experience in multi-national business environment </li> <li>3+ years experience in a Digital and/or eCommerce environment</li> <li>Optional: Undergraduate degree in marketing, business or other related field</li> <li>Experience working with stakeholders and experts at various seniority levels </li> <li>Experience and understanding of Digital Product teams and Content </li> </ul> <ol start="2"> <li>Knowledge, Skills and Abilities</li> </ol> <ul> <li>Excellent communication skills, able to comfortably update and present to stakeholders at various organizational levels both in person and remotely </li> <li>Affinity with the Brand Marketing content delivery needs, solutions and processes </li> <li>Ability to understand consumer behavior across the entire digital landscape and very good understanding of Digital Products and capabilities </li> <li>Comfortable working with enterprise-level platforms and technologies </li> <li>Ability to handle ambiguity and untangle complex situations into actionable activities </li> <li>High resilience and solution-oriented attitude </li> <li>Can independently prioritize and manage workload; works well under remote management</li> <li>Experience in leading a team is a plus</li> <li>Experience working in a multi-country, multi-language environment.</li> <li>Stakeholder management within the broader digital business, including a working knowledge of digital content specific analytics tools, to enable measurement, KPI tracking and all-round critical thinking</li> <li>Strong cross-functional relationship management skills</li> <li>Strategic mindset with an ability to prioritize and delegate accordingly</li> <li>An understanding of consumer behavior across the digital landscape</li> <li>Fluent in English both verbally and written </li> </ul>