Field Marketing Associate (Naples, Ft. Myers, Port Charlotte)

Formed in 2008 and headquartered in Fort Myers, Florida, with offices in Florida, North Carolina, and Texas, Millennium Healthcare is the largest independent physician group in the state of Florida and one of the largest in the United States. At Millennium Physician Group, our employees are the foundation of our success. Our promise is to provide you with the tools to do your job successfully, as well as providing a team atmosphere that empowers you to seek better ways to deliver care to our patients and their families. We also promise to care for you as an individual and help you grow in your role

The Field Marketing Specialist will play a crucial role in the execution of comprehensive field marketing campaigns aimed at generating high-quality leads and enhancing brand visibility in the marketplace. This position demands a strategic thinker who possesses exceptional communication skills, strong analytical abilities, and a deep passion for innovative marketing practices.

Key responsibilities include developing and implementing targeted marketing strategies, collaborating with cross-functional teams to align on goals, and conducting market research to identify growth opportunities. The ideal candidate will have a proven track record in field marketing, a strong understanding of the latest marketing trends and tools, and the ability to build and maintain relationships with key stakeholders.

By utilizing data-driven insights and creative problem-solving, the Marketing Field Specialist will contribute significantly to the overall success of the marketing initiatives, ensuring a competitive edge in the industry.

Responsibilities

• Understanding Medicare, Medicare Advantage, and the Medical Landscape.
• Drive the growth of new senior patients, which serves as the key performance indicator (KPI) for success. Your effectiveness will be measured against established targets.
• Actively promote the Millennium brand by developing and implementing innovative strategies aimed at expanding the provider panel, thereby increasing patient accessibility and care options.
• Utilize creative marketing techniques to attract new patients, leveraging unique value propositions and outreach initiatives that resonate with the senior demographic.
• Build and maintain strategic partnerships with essential stakeholders, including hospitals, specialist groups, insurance companies, brokers, physical therapy centers, and walk-in clinics, to enhance service offerings and referral pathways.
• Engage with the community through participation in senior expos and health fairs at venues like the YMCA, showcasing our services and connecting with potential patients.
• Establish and nurture relationships with independent living facilities, assisted living facilities, and senior organizations to foster collaboration and improve patient engagement.
• Organize and host open house events, ribbon-cutting ceremonies, and other Chamber of Commerce activities to raise community awareness about our services and initiatives.
• Collaborate closely with Regional Vice Presidents, practice managers, physicians, and other leaders within the organization to align goals and ensure cohesive efforts in patient outreach and retention.
• Conduct thorough analysis of Excel spreadsheets and other data reports to identify trends and insights that can inform strategic decisions and facilitate meaningful conversations with stakeholders.

• Proficiently operate within platforms such as Salesforce and Athena, as well as other computer-based systems, to manage information effectively and track progress.
• Work collaboratively with fellow field representatives, providing support and assistance to achieve organizational objectives collectively.
• Partner with the marketing team to design and implement effective advertising campaigns and marketing tools that enhance visibility and strengthen brand awareness.
• Coordinate efforts with the business development and integration team to ensure a seamless transition for new physicians, facilitate their integration into practice, and optimize patient care delivery.
• Demonstrate excellent guest service to internal team members and patients.
• Perform other related duties as assigned.

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, Healthcare, or a related field.
• 2+ years of marketing