Lifecycle Marketing Associate Manager, MyHealthTeam

Swoop and MyHealthTeam, a Swoop company, transform the healthcare journey for millions of patients nationwide with innovative solutions. We’re committed to building an inclusive space where employees are valued for their unique perspectives and experiences.

Swoop is a leading provider of AI-driven, precision healthcare omnichannel solutions, focused on protecting consumer privacy while improving patient outcomes. By combining best-in-class audience targeting, 100% MLR-approved conversational AI agents, and now — through the acquisition of MyHealthTeam — the largest opted-in social network of patients facing chronic conditions, Swoop delivers measurable Rx lift, deeper patient engagement, and trusted provider interactions across the care journey.

With over 4 million members across 60+ condition-specific social networks, MyHealthTeam  is  the fastest-growing social platform in chronic health. We believe that when someone is diagnosed with a condition like MS, lupus, breast cancer, or diabetes, they should easily find support, trusted information, and community. We’re working toward a future where social support is prescribed alongside clinical care.

About the role

MyHealthTeam is seeking a Lifecycle Marketing Associate Manager to help drive user engagement through high-impact, data-driven marketing campaigns. In this role, you will own the end-to-end execution of email, web push, and SMS campaigns — leveraging automation, personalization, and A/B testing to optimize performance.

This is a great opportunity for someone looking to deepen their lifecycle marketing expertise, build technical and analytical skills, and make a measurable impact at a fast-growing, mission-driven company.

What you'll do

• Execute, optimize, and manage daily campaigns across email, SMS, and web push for over 30 segments.
• Build and refine automated customer segment journeys that drive engagement and retention.
• Create and optimize templates for email, SMS, and push notifications with a focus on personalization and brand consistency.
• Perform rigorous QA testing for campaigns and act as a secondary QA reviewer for other content channels.
• Maintain and track a daily campaign deployment schedule to ensure timely execution.
• Develop and automate segmentation strategies to improve targeting and campaign performance.
• Plan, execute, and analyze A/B tests to improve key metrics (unique opens, clicks, click-through rates, and site sessions).
• Track campaign performance and translate insights into actionable recommendations.
• Monitor email deliverability and sender reputation, addressing any issues to maintain strong inbox placement.
• Partner cross-functionally with the Content, Product, and Data teams to align messaging and strategic goals.

Qualifications

• Three to five years of hands-on experience executing lifecycle marketing campaigns across email and SMS
• Proficiency with at least one major customer engagement platform — preferably Iterable or Braze
• Working knowledge of HTML and experience troubleshooting and modifying email templates
• Familiarity with Handlebars or similar templating logic for dynamic content
• Strong attention to detail and a quality-first mindset 
• Analytical thinking and the ability to manage multiple projects in a fast-paced environment
• A bachelor’s degree or equivalent work experience