Director, Global Integrated Marketing - UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Location: NYC or LA - Hybrid

The Role

Reporting to the Senior Director, Global Product and Integrated Marketing, the Director, Global Integrated Marketing is responsible for the development and execution of UGG’s global, cross functional marketing strategy and seasonal integrated campaign planning for new product launches and key consumer moments across all categories of footwear, apparel, and collaborations and. This position requires extensive experience, expertise and passion in the fashion/lifestyle category. The ideal candidate excels in understanding macro trends, consumers insights, brand & integrated marketing and has a proven track record of building inspirational, integrated campaigns and as part of a consumer-focused Go-To-Market process. You believe in the power of brand elevation and always on consumer engagement to build brand love and community. You must be able to blend art and science in the development of integrated marketing and campaign planning for the consumer journey across all marketing channels.

Brand Strategy
• Position our brand as a global fashion and lifestyle style leader.
• Partner with Senior Director to define the evolution of UGG’s current integrated marketing strategy – internal process, holistic ecosystem approach, competitive landscape, consumer, and key moments
• Leverage consumer segment insights to inform approach to go to market strategies.
• Define, develop, create the annual roadmap for Ugg’s integrated strategy, aligning what strategic choices and tactics and key enablers needed, engaging key stakeholders across Global and Regions in Marketing to prioritize and share back with the cross functional team.
• Partner with Global teams (Product Marketing, Brand Comms, Retail Brand Experience, Creative, Marketing Ops,) and Regional Marketing leaders an on campaign launch cadences and planning
• Partner with Product Marketing, Consumer Insights and Brand Comms to stay informed on our consumer segments and trends, ensuring UGG continues to be relevant and resonate in culture with targeted marketing strategies and communications.

Global Campaign Development, Content & Communications Strategy
• Own the development of all brand, collaborations, and seasonal in line product campaigns and key moment activations from briefing campaign strategy and creative, consumer journey tactical planning, to asset delivery across DTC- Retail, E-Commerce, Wholesale, Paid, Owned channels
• Engage Global & Regional cross functional stakeholders in the strategy, campaign planning, to drive alignment and ensuring global asset creation delivers to North America, APAC, EMEA regional needs
• Deliver integrated marketing launch decks and present plans at seasonal go to market milestones to share global strategy and plans and collaborate and give visibility to Regions on campaign plans and creative concepts
• Deliver toolkits to ensure brand guidelines are created and met across all consumer messaging for global brand consistency and approve all regional plans and activations
• Partner with Brand Communications and Retail Brand Expression to drive consistency across PR/social channels, experiences and owned retail spaces.
• Develop and drive cross functional processes to deliver best in class storytelling in partnership with internal teams and external agencies

Culture Marketing
• Develop new and innovative approaches to build brand awareness and affinity with tastemakers rooted in Fashion and Lifestyle with specific strategies for Men’s and Women’s.
• Be at the forefront of sharing changes in trends and cultural insights

Team and Cross Functional Leadership
• Instill and reinforce the highest standards for collaboration and teamwork within UGG and across the Deckers’ brand portfolio, with the goals of fostering idea sharing and establishing common goals to build the brand, increase brand distinction and continuously stay relevant to consumer needs and interests
• Act as a leader and team player, fostering an environment of inclusion and belonging where all employees feel valued and motivated, where differences are embraced, and everyone feels empowered to bring their full, authentic selves to work. Champion best