Brand Manager, Prescription Diet

Relocation Assistance Offered Within Country
Job Number #172701 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

The Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. They lead the development of sub-category / brands strategies including innovation grid, brand activations, promotional events, media and 5P strategies, taking into consideration the business dynamics and opportunities. They drive the execution of margin improvement and simplification initiatives within sub-brand.

What You Will Do:

• Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth

• Identify issues / opportunities, analysis and propose action plans to achieve the objectives of the brand

• Manage brand P&L and A&P budgets

• Brand and key segment product portfolio management

• Lead long-term downstream new product innovation and annual new product launch strategies

• Participate in strategic brand planning and overall brand communications plans

• Gain senior management alignment to brand strategies and go-to-market plans

• Develop omni-channel brand support initiatives, critical metric tracking & return on investment

• Managing large cross-functional teams to lead commercialization efforts

• Develop and lead execution for omni-channel go-to-market strategies for new product launches, quarterly tentpole activations, key growth categories and strategic business initiatives

• Lead the creative development of brand marketing IMC’s

• Develop digital media campaigns

• Develop strategic 6P marketing plans and important metrics

• Work closely with the Retail Marketing and Brand Development Managers to facilitate successful implementation of initiatives

• Identify & lead key “test and learn” opportunities

• Drive the execution of margin improvement and revenue growth management initiatives

• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans

• Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities

• Develop & utilize strong consumer & shopper insights of the category, market and condition of focus.

• Understand the pet specialty RE’s, and field team needs, to deliver strong promotional and marketing programs.

• Support Long Lead Planning, Budget Review, and Mid-Year Review

• Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights

Required Qualifications:

• Bachelor's Degree in Marketing, Business Administration, or a Related Field

• 5+ years of experience in CPG marketing, retail marketing experience, or agency experience

• Brand marketing experience

Preferred Q