Group Director, Planning
dentsuAbout the role
Job Description:
This Group Director, Planning role is managerial, but also one of agency leadership. You will own the relationship with Brand Management and partner agencies – the key sources of business problem/opportunities for which communication planning ideas can be solutions. demonstrates the ability to design and drive programs (not just strategies) that improve sales performance of the brand. You are directly responsible for the holistic communication plan and design aspects for the holistic communication plan and design aspects for the assigned client. You will also provide strategic direction for assigned accounts and should understand all aspects of their client’s business as well as the overall technology/competitive landscape.
This role is based in New York City, NY and we are NOT open to remote candidates.
In this specific role, you provide communications planning leadership on a major beverage/ alcohol brand. Experience in this industry is strongly preferred.
Responsibilities include, but are not limited to:
Integrated Planning:
Responsible for total management of a given brand’s business (both traditional and digital) throughout the entire strategic, planning, and implementation process
Accountable for all communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness
Translate strategy statement into ideas and actions; expand communications planning influence beyond Context Strategies and communications plans into orchestrated marketing tactics that deliver on stated goals using agreed to marketing and communications strategies
Lead or co-lead with Strategy Director in strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution. Use Group Director, Integrated Planning strategically to broaden perspective or sharpen selling power
Create coherent communications plan (appropriate channels, suitable mix) based on all info available (sales, MMM, METT, publicly available info, etc.) – not just receptivity data
Oversee strategic implementation and measurement/optimization of communication plans; create projects that are critical to each brand’s marketing and learning plans and be the point-person on strategic and broader implementation questions (leverage management strength of team to implement media plan specifics)
Earn shared leadership role with creative agency in holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization
Brief partner agencies on strategic implementation needs and roles of specific communication channels; use specific examples that relate to your brands, retail environments, and competitive set with real or estimated metrics for success to help clients and other partner agencies understand how to communications strategy comes to life in the communications plan
Work with internal & external teams to ensure that strategic themes and communications plans are implemented faithfully; provide critical leadership in helping others on the team understand how strategies and plans impact sales and ensure output is in synch with the business goals
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