Associate Director, Trade Marketing & Strategy - Oncology - Lake County, IL
AbbVieAbout the role
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
Trade Marketing at AbbVie has evolved significantly from an operational and tactical focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across the entire portfolio in both the specialty and retail pharmacy channels. A key component of this evolution is the needs of stakeholders in the specialty pharmacy channel, in which AbbVie has a significant footprint of high-value brands supporting Oncology patients. High-cost medications used to treat complex, chronic conditions often require special storage, handling and administration, and typically involve a significant degree of coordination with payers and HCPS, as well as dedication to patient education, monitoring and management.
The expectations of pharmacies in the health care ecosystem are quickly evolving as technologies drive exponential change and transform the future. Many pharmacies are just beginning to embrace the technologies and customer service innovation, and as specialty pharmacies reinvent themselves to meet the evolving needs of their patients, the Associate Director of Trade Strategy & Marketing will partner with these key stakeholders to optimize the patient experience and grow our business now and in the future. Patients are also evolving, as are their needs and expectations of their experience at the pharmacy. Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical support models, these increasing patient demands put pressure on manufactures such as AbbVie to define our future specialty pharmacy value propositions and identify stakeholders in the channel to partner with to navigate this complex environme
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