Product Marketing Sr Lead- Sales Enablement

Customer Zero is how Salesforce proves its own transformation into an Agentic Enterprise. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations.

You will partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers actually need to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.

Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.

Key Responsibilities:

Sales Enablement Strategy & Field Partnership:

• Build strong relationships with sales leaders, sellers, and field enablement teams to understand:

  • What content is needed

  • What formats are most effective

  • What actually gets used in customer conversations

• Translate field insights into a clear sales enablement strategy for Customer Zero

• Continuously gather feedback and iterate on assets to improve adoption and effectiveness

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Customer Zero Story Activation for Sales:

• Translate Customer Zero transformation stories into sales-ready materials, including:

  • First-call decks

  • Executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.)

  • Case studies and narrative summaries

  • Demo scripts and supporting materials

• Ensure content:

  • Is tailored to specific personas and buying stages

  • Clearly communicates business value and outcomes

  • Connects Salesforce capabilities to real-world transformation

Content Development & Customization

• Develop and maintain a library of high-impact, reusable sales assets

• Adapt core narratives into:

  • Role-based versions

  • Different levels of technical depth

• Ensure content is:

  • Clear and easy for sellers to use

  • Modular and adaptable

  • Consistent with Salesforce messaging and positioning

Cross-Functional Collaboration:

• Partner with:

  • Customer Zero program leadership

  • Product marketing

  • Sales enablement

  • Customer success and internal practitioners

  • Events and campaign teams​

• Ensure alignment between:

  • Story development

  • Campaigns

  • Sales activation

Demos & Experiential Content:

• Collaborate and where possible build clickable demos 

• Ensure demos clearly show:

  • How Salesforce technology enables transformation

  • The connection between product capabilities and business outcomes

  • Connect to how Salesforce’s implementation applies to other industries and size of companies

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