Marketing Content Strategist 1,2, or Senior

Requisition ID: 17184

 

Join us in building a better future for Arizona!

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

 

Why Work at SRP

At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.

 

SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:

 

• Pension Plan (at no cost to the employee)
• 401(k) plan with employer matching
• Available your first day: Medical, vision, dental, and life insurance
• Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
• Parental leave (up to 4 weeks) and adoption assistance
• Wellness programs (including access to a recreation and fitness facility)
• Short and long-term disability plans
• Tuition assistance for both undergraduate and graduate programs
• 10 Employee Resource Groups for career development, community service, and networking

 

Summary

Architect content plans for delivery via SRP’s paid, earned, owned and shared channels that deliver against program/ project objectives. This team leads efforts that serve to translate SRP’s brand platform and vision into strategic communications while creating compelling, relevant, and effective content across all vehicles and platforms. This team collaborates heavily with Creative Services, Community Outreach, and Media Relations teams to develop brand voice and tone and messaging consistency throughout all customer and community experiences.

What You'll Do

• Employ deep expertise and in-depth understanding of integrated, cross-vehicle marketing and communications planning to craft executional plans and oversee that deliver against program/project objectives.
• Oversee collaborative content development effort including creation of messaging hierarchy and journeys, content and communications plans, channel distribution and media plans, and strong content/ creative briefs.
• Translate SRP brand platform and overall customer and community segment strategies into strategic communications messages, engaging content and digital/traditional experiences that are relevant for the public and builds the SRP brand.
• Develop and govern SRP’s overarching omni-channel editorial calendar and manage related media/ advertising mix.
• Demonstrate clear priorities, smart sequencing/timing while balancing near-term and longer-term goals/needs.
• Manage, monitor and adapt / adjust content plans proactively and in real-time based on learning, sentiment, changes in context and other factors.
• Manage relationship with external partners (agency, sponsorships, strategic partnerships) to achieve advertising and marketing goals within budget and on deadline. 
• Other duties as assigned.

What It Takes To Succeed

• Exhibit strong project management skills including budget planning and resource management.
• Demonstrated exceptional written and verbal communication skills, including the ability to: write clearly, succinctly and correctly; write convincingly in an engaging and expressive manner; avoid unnecessary use of jargon or complicated language and; write in a well-structured and logical way.
• Apply integrated marketing, content marketing and content strategy best practices.
• Knowledge of evolving industry market, economic & environmental factors.
• Creative and innovative in employing marketing and communcation strategies.
• Exhibit strategic thinking and the ability to use data to inform decisions.
• Experience with a customer data platform.
   

Experience

Minimum of 5 years of experience in integrated marketing planning/content marketing experience preferred. 

Education

Completion of a Bachelor's Degree fr