Senior Manager, Off-Premise Marketing

10 West Walnut Street Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

A key member of the IHOP restaurant Off-premise marketing team, the Senior Manager, Off-Premise Marketing

is responsible for developing product strategies across IHOP ‘N Go ordering, catering, 3rd party delivery, digital promotions, and virtual brands that will drive sales growth. This role will manage strategy, new product development and improvements, testing and system-wide rollouts. This is a fast-paced, high-growth area for IHOP, and the right candidate will be a strategic thinker, innovative, business minded, adept at managing multiple priorities and catalyzes team performance.

Reporting to the Director, Brand Calendar & Product, this role will be responsible for increasing sales of IHOP Off-premise programs. The Associate Manager, Off-premise marketing will report to this leader.

Responsibilities:

• Leads off-premise marketing projects including, but not limited to, IHOP ‘N Go ordering, catering, 3rd party delivery, digital promotions and virtual brands
  • Lead team of one Associate Off-premise Marketing Manager and provide coaching
  • Strategy
    • Lead off-premise marketing strategies including IHOP ‘N Go ordering, catering, 3rd party delivery, digital promotions and virtual brands in partnership with Brand Calendar Director
    • Own off-premise menu and offer pipeline development
  • Plan, develop, test and implement new programs and initiatives
    • Serve as primary point of contact and content expert
    • Sets project objectives, strategy, positioning, and/or menu role
    • Develops and gains alignment on success criteria
    • Proactively seeks out information from others outside of immediate team to improve projects
    • Develop new product concepts, initial product names and positioning
    • Manage brainstorming of new menu items and platforms
    • Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
    • Develops menu, pricing, and promotional initiatives to build delivery and online orders, sales, and profitability
    • Maintains effective cost controls in support of these initiatives and all promotions with 3rd party partners
    • Sets and drives to deliver clear, realistic project priorities, expectations, milestones, and timelines in partnership with PMO; communicates these to all stakeholders
    • Lead cross-functional team to implement - managing time and resources efficiently; delegating to cross-functional team as needed
    • Review materials to maintain accuracy/consistency
    • Analyzes performance and makes quality decisions and fact-based recommendations based on approved success criteria - balancing timeliness with data collection and stakeholder input, exercising reasonable consideration of both risk and reward when exploring opportunities
    • Update project performance to leadership, cross-functional team, and franchisees
    • Liaison with Business Anlytics driving thoughtful Core Menu analysis and recommendations to improve sales and profitability of the off-premise programs
    • Continuously evaluate and improve the end-to-end guest experience, including leading campaign postmortems and reporting
    • Evaluate impact of Core menu changes, product cost optimizations, calendar promotions, and all other initiatives on existing off-premise and catering programs and proactively identify recommendations to address potential updates
  • Responsible for system-wide rollouts
    • Develops creative briefs with a clear key message and effectively presents to agencies/internal teams
    • Partner with creative marketing and agencies on creative materials to ensure key messages are pulled through
    • Feeds into inventory planning for off-premise specific programs in partnership with suppl