Vice President of Client Strategy
High Level MarketingAbout the role
Welcome to High Level Marketing (HLM), where we're not your average Digital Marketing Agency. We're a dynamic force that loves shaking things up! With our infectious energy and culture, we create amazing experiences for clients while honing our skills. Home services and aesthetic health care are our specialties, but we have an interesting diverse group of clients that we are masters at crafting custom packages to meet their needs and goals. As a team member, you're just as important as our clients. We hire the best to deliver our best! Whether you're a marketing maestro, creative genius, or data-driven wizard, if you're seeking a company that values your skills, offers a fun and inclusive culture, and lets you spread your wings while working remotely, keep reading and apply!🚀🌟🎉
Scope of Position:
High Level Marketing is seeking a dynamic and results-oriented Vice President of Client Strategy to join our leadership team. The ideal candidate will be a strategic thinker with a track record of driving profitable growth and ensuring client success. The VP of Client Strategy will lead the development and execution of business strategies, oversee client satisfaction initiatives, build and develop a high-performing Client Strategy team, and contribute to the overall leadership of the company.
Essential Duties/Responsibilities:
Strategic & Profitable Growth
- Double HLM’s net revenue by developing and executing innovative and effective marketing strategies that fill the client's open capacity and unlock profitable growth.
- Develop and own an account planning program that ensures our client’s strategies are consistently aligned with their future goals and objectives.
- Partner with the sales and marketing team to strategically target and sell into key industry verticals.
- Benchmark industry and competitor pricing to ensure our offerings are positioned and priced effectively in the market.
- Develop future revenue forecasts that include revenue retention, current client growth, and net new client acquisition that align with margin goals for HLM.
- Research and plan for content types and distribution strategy across blogs, white papers, email newsletters, and social media content.
Client Success
- Understand our clients needs and objectives, fostering strong, trust-based relationships, and leveraging our expertise to deliver against client stated goals.
- Lead a team of customer centric strategists and collaborate across departments to ensure a cohesive strategy is developed and deployed.
- Spearhead the development of a robust Client Satisfaction Survey Program, ensuring its effectiveness in gauging client sentiments and experiences.
- Maintain continuous oversight of survey results and initiate corrective actions, collaborating with relevant teams to address any concerns and enhance client satisfaction.
- Identify and align with our client’s business goals and objectives, ensuring the entire team is dedicated to their pursuit and successful achievement.
- Actively participate and lead engagements within strategic accounts, representing significant revenue and gross profit for HLM. Provide strategic value for HLM and our Clients.
- Plan event attendance and speaking engagements in advance to maximize visibility and prioritize engagement with high value prospects.
Group Leadership
- Craft and institute a compelling vision for the CS group, aligning with the overall company objectives.
- Champion the CS practice throughout the organization, ensuring alignment with company-wide goals and strategies.
- Lead a team of talented individuals and implement strategies to coach and further develop the CS team members to ensure top performance across the CS team.
- Seek out development opportunities including mentorship programs and effective training programs.
- Set, monitor, and achieve budgetary goals for the CS group, ensuring financial objectives are met while maintaining high-quality service delivery.
- Define and implement streamlined processes and tools to optimize the efficiency and effectiveness of the CS group. Additionally, re-evaluate the effectiveness of processes.
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