Senior Director of Events Marketing

ADP is currently seeking a Senior Director of Events Marketing to focus on creating the overall event strategy while executing on that vision from beginning to end.  Depending on the event type, this could include the coordination of responsibilities, location scouting, theme and design creation, content strategy, promotional giveaways, lead routing and success tracking and reporting and more, all for ADP’s Compliance Solutions business unit. Events are primarily focused on sponsorship of industry and partner-led events but will also include ADP-led events.  Although broad marketing experience is helpful, this position requires specific skills and proven success in leading strategy and execution for a high volume of events throughout the year. Reporting directly to the VP, Compliance Solutions Marketing and with direction managerial responsibility of a small team, this leader will have responsibility for guiding the direction and growth of the ADP Compliance Solutions events portfolio. Success will require close partnership across Sales and Marketing leadership to define the appropriate event strategy for driving audience, pipeline and sponsorship goals.

 

RESPONSIBILITIES:

• Drive the overall strategy and execution of all event related programs, start to finish
• Manage a small team of individuals to ensure the successful execution of a high volume of events throughout the year
• Work closely with event, sales and marketing and other leaders to secure the right mix of events based on business goals, ROI expectations and priorities
• Act as “theme steward” to ensure all aspects of the event, including content, pre- and post-event communications, signage, and other multimedia elements (video, print, etc.) materials align appropriately
• Develop creative program concepts and precision management of the respective events to ensure overall event content is one-of-a-kind and unmatched
• Partner with:
  • Brand and Product Marketing to ensure branding and messaging are aligned, effective and within guidelines
  • Demand Marketing Operations to ensure back-end event tagging and logistics are in place to properly track and report on event outcomes
  • Sales Operations and Strategy to develop the overall internal education to ensure the readiness of the participating ADP associates
  • Other members of the marketing and sales teams to ensure planning, content and communications are on aligned and coordinated
• Manage speaker session logistics including (when applicable) speaker selection, presentation creation (with partnership from others), and session follow up
• Collaborate with cross-functional leads to review and vote on external / keynote speaker selection
• Develop strong relationships with cross functional teams including Alliances, Sales, and other Business Unit-specific marketing contacts
• Collaborate and work with agency partners to maximize value and output
• Post-event recap and assessment to identify areas for improvement and implement best practices and process improvements

Qualifications

REQUIREMENTS:

• Bachelors (Master’s Degree preferred) in Business Administration, Management, Marketing or a related field
• 15 years or more of proven event marketing and management of large tech industry events with experience attending and coordinating the presence at large annual user conferences or company trade shows
• Event-development and production experience
• Experience in managing, collaborating and developing positive business relationships with all cross-functional peers and stakeholders in a highly matrixed environment
• HCM product knowledge beneficial and is a longer-term requirement for the role
• Other content development and programming experience (such as proven success managing tradeshow programs or curriculum design/development) preferred and will be helpful in this role
• Extensive tools experience that includes, but not limited to project and workflow management, budgeting, Artificial Intelligence, design, Microsoft Office (Excel / PowerPoint) and more
• Strong communication skills, with experience at speaking / presenting to executive audiences
• Ability to work on multiple projects at once, set priorities, work proactively and independently, problem solve, improvise, manage conflicting priorities, and function as part of a team that must perform under pressure
• Strategic thinker who can take initiative and think creatively to add value and enhance current and new programs
• Diplomacy, integrity, and presence that enables you to work effectively at all levels within large organization
• Enthusiastic team player with exceptional communication, writing,