Sr. Engagement & Retention Specialist (myPurina)

POSITION SUMMARY 

At Nestlé Purina, we believe pets and people are better together. As a leader in pet nutrition, our focus is bridging physical and digital experiences through agile ways of working, calculated risk-taking, and a data-driven mindset. Our New Business Models team consists of technical pioneers that design, build, and maintain groundbreaking technologies and product innovations that are transforming the lives of pets and their owners. With a digital ecosystem that includes high growth digital products like Petfinder, the number one pet adoption platform helping millions of pets find their forever homes; or the myPurina app that places a wealth of trusted guidance, personalized recommendations, and rewards at your fingertips; or Petivity, Purina’s IoT brand that allows pet owners to proactively monitor their pets’ health through connected devices; we continue to focus our efforts on forward-thinking and revolutionary technologies. Together, we drive results while creating and transforming the future of petcare.    
 

As the Sr. Engagement & Retention Specialist for myPurina, you’ll own the end-to-end strategy and execution of engagement and retention for registered users. This role is crucial in moving users beyond registration into sustained, high-value behaviors that drive loyalty, Share of Requirements (SOR), and long-term business impact. Come prepare to be the business owner of the consumer lifecycle, translating engagement goals into product, data, and activation strategies that measurably improve retention and value. 

• Define engagement and retention lifecycle opportunity areas to inform product and personalization roadmaps  

• In partnership with product and personalization, oversee impact of lifecycle interventions on business priorities ( including in-app prompts, messaging journeys, and offers) 

• Serve business owner for all Engagement & Retention activations 

• Translate Engagement & Retention goals into clear product, data, and marketing technology requirements 

• Champion First-Party Data as a Product by architecting value exchanges where users share data for tangible benefits 

• Own continuous analysis of engagement and ROI  performance to anticipate churn, reinforce high-value behaviors, and trigger timely interventions 

• Own setup and governance of Engagement & Retention incentives in the reward catalog, ensuring timing, accuracy, and tracking 

• Monitor performance, optimize the incentive mix, and enforce best practices that support sustainable loyalty 

• Define lifecycle testing and experimentation priorities, including business goals, success criteria, and ROI expectations, so partner teams can effectively design and execute against a shared vision 

Requirements: 

• Bachelor’s Degree from an accredited institution. 

• 3+ years of digital product and/or loyalty programs experience  

Other:  

• 2+ years of experience analyzing digital product data is preferred 

• 2+ years of experience within mobile application strategy is preferred 

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