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Senior Product Manager

Boston Scientific
United Statesfull_timeVerifiedPosted 30 Dec 2024
💰 $597,588/yr($100,700/yr$597,588/yr)

About the role

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

 

About the role:
The Senior Global Product Manager will work on Pain Stim franchise products in the Neuromodulation division. The Pain Stim franchise encompasses Spinal Cord Stimulation and Radiofrequency Ablation product portfolios. This individual will participate in product development projects, as well as globalization efforts. This person is an experienced marketer and demonstrates strength in strategy and planning in support of franchise management, product lifecycle management including new product development, and product launches and commercialization. This individual demonstrates a high level of business acumen and will be able to partner collaboratively with cross-functional teams (i.e. R&D, operations, HEMA, clinical, regulatory, quality and commercial counterparts), develop KOL relationships, drive market research, and translate Voice of Customer into action.  

 

Your responsibilities will include:

  • Upstream Lead for assigned product development (PDP) teams simultaneously, including leading the creation of market specifications and financial models. 
  • Drive the creation of the Marketing Requirement Specification and Product Marketing Plan, utilizing cross-functional team members, to include market analysis, strategies, tactics and measurement, branding and support to ensure the highest quality innovation.
  • Develop and execute high-quality launch plans, value proposition(s), positioning, customer targeting, pricing strategies, branding strategies, evidence strategies, etc.) for new products
  • Drive “Voice of Customer (VOC)” throughout the Technology Development Process (TDP) / Product Development Process (PDP) to ensure market specifications are incorporated in every phase of the project.
  • Develop & execute creation of long-range roadmap and subsequent product launches by driving the creation of market research.
  • Track business performance against objectives and forecasts, formulating new approaches and strategies as needed.
  • Identify best practices to address key business challenges and opportunities.
  • Use classic marketing capabilities: market understanding, market segmentation, product positioning, message development, channel identification, tool and communication creation and execution to further business objectives.
  • Serve as a clinical and functional advisor to external and internal customers.
  • Exhibit professional maturity and help to foster an open, challenging, stimulating and positive environment that enables colleagues to be their best.
  • Provide quantitative analyses for product launch planning and demand forecasting on global basis.
  • Analyze competitive information and develop sales and marketing strategies and responses to competitive product launches.
  • Obtain input & coordinate cross-functional trade-off decisions to define product marketing requirements & improvement opportunities from internal & external customers. Gain cross-functional approvals.
  • Partner with Downstream Marketing to develop marketing communications and promotional strategies and tactics designed to emphasize product benefits, positioning and overall branding.
  • Develops global relationships and builds credibility with key internal cross-functional stakeholders.
  • Anticipates challenges and roadblocks before they arise, escalates for support in a timely manner.
  • Spends time in the field and supporting customer events to gain market and clinical insights, as well as build relationships with key physicians.

 

Required qualifications:

  • Bachelor’s degree in Marketing, Engineering, Science, or related Healthcare/Biomedical fields
  • 5+ years of professional experience in the medical device industry.
  • Experience creating impactful marketing plans and developing value propositions, positioning and targeting
  • Experience building relationships with key customers and cross-functional partners; capable of working with global colleagues
  • Demonstrated ability to manage multiple priorities simultaneously, to influence key stakeholders and to tailor communication appropriately based on audience
  • Strong analytical, quantitative, and strategic thinking skills
  • Experience with market and revenue modeling.

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Company

Boston Scientific

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