Temporary Senior Data Strategist

Who We Are

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. 

We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious!

We are looking for a Temporary Senior Data Strategist to join Translation! Please note that this role demands four days in office and one day remote.

This role is based in Brooklyn, New York with four days in-office and one day remote.

What You'll Do

• Lead discovery and analysis phases across projects to define questions and opportunities
• Proactively identifies datasets and tools to answer complex business/creative problems
• Evaluate data sources for credibility, methodological rigor, and strategic relevance
• Lead development of on-going marketing performance reports
• Go beyond surface data to uncover patterns, tensions, and behaviors that inform strategy 
• Develop and execute measurement plans and learning agendas across initiatives
• Define KPIs and success metrics aligned to business objectives
• Lead ongoing marketing performance reporting and dashboard development
• Ask questions and posit understanding to aid in creative ideation, research, and reporting
• Assess campaign effectiveness to optimize content, engagement, and brand growth
• Design surveys and methodologies for primary research assignments
• Crafts narratives that reveal “why it matters”

Knowledge, Skills and Abilities

• Elevates collective understanding of data for audiences both internally and externally 
• Ability to translate raw data into human, cultural, and brand insights
• Strong understanding of quantitative and qualitative research methodologies
• Experience with social and audience intelligence tools (e.g., Brandwatch, GWI, Meta Creator Studio)
• Working knowledge of the media landscape and channel effectiveness
• Understanding of database structures, data quality practices, and system maintenance
• Data visualization experience (preferred but not required)
• Ability to navigate ambiguity and proactively drive projects forward
• Thrives in fast-paced, collaborative environments

Minimum Qualifications

• 4+ years of experience in digital media analytics, insights, or marketing science
• Proven ability to analyze datasets and develop actionable insights
• Experience evaluating creative and campaign performance against audience data
• Experience identifying KPIs and measuring marketing effectiveness
• Strong written and verbal communication skills
• Curiosity and passion for understanding consumer behavior and culture
• Experience working with media performance and analytics platforms

Preferred Qualifications

• Experience developing and programming surveys or questionnaires
• Experience presenting findings to clients or senior stakeholders
• Creative thinking in data collection, manipulation, and application
• Track record of cross-functional collaboration (strategy, media/sales, creative)
• Experience conducting ethnographies or qualitative consumer research
• Demonstrated cultural fluency and experience generating insights that authentically reflect African American consumer behaviors, values, and cultural influence

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $100,000 - $125,000