Executive Head of Product Marketing

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

WHY SOCURE

Building the Identity Trust Infrastructure for the Digital Economy

Socure’s mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. The problems we solve sit at the intersection of trust, technology, and human impact; touched every day by millions of people, hundreds of enterprises, and every major industry vertical. We build AI-driven identity verification and fraud prevention infrastructure that enterprises depend on when the stakes are highest.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and hold a high bar for themselves and their work. At Socure, everyone is a builder. Every leader rolls up their sleeves. If you thrive in high-growth environments where the opportunity is massive and the work is hard, keep reading.

ABOUT THE ROLE

The PMM Transformation Leader Socure Needs Now

Socure has the industry leading identity and fraud infrastructure. What we need now is an exceptional product marketing leader who can transform how we talk about Socure shifting from product-centric feature documentation to outcome-driven, solution-based storytelling that resonates with economic buyers, accelerates revenue, and creates undeniable market differentiation.

As the Head of Product Marketing, you’ll report directly to the global CMO and lead a team of 11 across the full PMM function. This is a true executive role: you’ll set the strategic vision, build the frameworks, own the narrative, and be in the room, and on the stage, when it matters most. You’re not managing a function from the sidelines. You’re driving the function from the front.

You understand that the best product marketing is built on buyer outcomes, not product capabilities. You speak Force Management frameworks, or become immediately fluent in it. You know the difference between messaging that checks a box and messaging that changes a pipeline. And you believe that product marketing is one of the highest-leverage functions in any company that dares to compete and win.

The Core Transformation You’ll Drive: Socure’s product marketing today speaks in features and capabilities. You’ll architect and lead the shift to value-based, solution-oriented messaging. This must be grounded in buyer outcomes, positive business results, and the competitive differentiation that makes Socure the only choice worth making.

WHAT YOU’LL DO

Own the Narrative. Drive the GTM.

• Build Socure’s Value-Based Messaging Architecture

Develop and own a company-wide messaging framework grounded in Force Management’s Command of the Message methodology. You’ll define positive business outcomes, required capabilities, defensible differentiators, and proof points that align the commercial COE around a single, powerful value narrative.

• Lead Solution and Outcome-Based Positioning

Transform product positioning from feature catalogs to solution narratives, mapping Socure’s platform to the strategic priorities of economic buyers across verticals. Define clear before/after buyer journeys that articulate measurable business impact, not product specs.

• Own Storytelling Across the Portfolio

Set the narrative standard for every product, solution, and GTM motion at Socure, from board presentations and investor decks to sales plays, product launches, analyst briefings, and thought leadership. If Socure is saying it publicly or internally, the story starts with you.

• Drive GTM Strategy and Product Launches

Define and execute go-to-market strategy for Socure’s expanding product portfolio, orchestrating launches, packaging, and campaigns that create measurable pipeline impact. Ensure every product launch tells a customer story, not a feature story.

• Enable the Commercial Organization

Build the sales enablement infrastructure (playbooks, battlecards, ROI tools, value decks,