Jobs and Careers

Account Executive, KGTV

San Diego, United Statesfull_timeVerifiedPosted 31 Oct 2024

💰 $40,000/yr

About the role

Join the dynamic team at KGTV in sunny San Diego, where we are more than just a media outlet—we're Growth Experts with a proven track record of delivering results that matter. In an age where advertising has evolved beyond mere exposure, businesses crave impactful strategies that drive real success. At KGTV, we understand this need and empower our clients with innovative solutions that cut through the noise and deliver tangible outcomes. If you are a driven sales professional ready to be part of a forward-thinking team that prioritizes effectiveness over complacency and thrives on collaboration, we invite you to apply. Together, let’s transform the advertising landscape and help our clients reach new heights of success!

This is your opportunity to be more than just a seller—become a vital partner in the success stories of our community. If you're excited about crafting customized advertising solutions that drive growth and foster connections, we want to hear from you!

As an account executive, you will play a critical role in developing new television and digital business while also growing existing accounts. You can have a hand in helping our local economy flourish by offering businesses the opportunity to gain new customers through a variety of platforms including OTT video, social media, digital display, and broadcast TV.

We’re committed to your success, offering top-notch sales training and the support of industry experts, locally and nationwide. If you’re ready for a career that’s as exciting as it is rewarding, apply now to join Scripps at KJRH and become a vital part of our success story!

Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.

A DAY IN THE LIFE:

You will be selling broadcast television and digital advertising solutions. Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing and more. You will sell to local and regional businesses and advertising agencies
Independently prospect, develop and maintain new business in the market using the Scripps Sales Process and developing customized solutions
Travel to the office or hop on Zoom to host a brainstorm session with your team for an upcoming advertising campaign
Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions
Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue
Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals
Develop and deliver advertising and marketing campaigns, and media plans.
Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best in class customer service
Effectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levels
Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

WHAT YOU’LL NEED:

Bachelor’s degree in sales, marketing, or related field preferred
Minimum of 2 years proven sales success
Experience in strategic account management, broadcast ratings and digital execution is a plus

WHAT YOU’LL BRING:

Knack for relationship building
Results-driven attitude
Excellent communication skills
Strong organizational skills
Confidence to speak with decision makers
Valid driver’s license and good driving record required (proof of insurance and liability coverage may be required)
And, if you have broadcast TV experience, that’s a plus

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