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By joining the American Red Cross  you will touch millions of lives every year and experience the greatness of the human spirit at its best.  Are you ready to be part of  the world's largest humanitarian network?

Join us—Where your Career is a Force for Good!

Job Description:

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Where Your Career is a Force for Good!

Job Summary:

Develops, implements and monitors marketing plans and strategies to achieve the overall business objectives of the organization. Identify and develop effective and productive marketing strategies for specific segments. Develop direct marketing plans and tactics across standard direct marketing channels (email, direct mail, MMS/SMS, app push, Telerecruitment). This includes developing copy and providing design direction, stewarding tactics through to operations handoff. Identifies or directs market research and potential brand enhancement opportunities to accomplish organization's goals.

Key Responsibilities:

• Design, develop, and implement direct marketing plans and strategies to engage current and acquire new blood donors to support the organization's blood collections needs for sickle cell patients.
• Maintain a daily understanding of production, assigned KPIs, and donor response rates, to understand when to pivot strategies and messaging to continue to meet needs.
• Research, identify, and select the best direct marketing channels, messaging, and creative to continuously improve direct marketing campaign effectiveness in the marketplace that ensures engagement of key audiences to meet the need for sickle cell blood product collections.
• Particular focus on B2C direct marketing (especially email and direct mail marketing).
• Analyze tactical and programmatic performance to optimize content, offers, and tactics to meet desired blood donor engagement and ROI.
• Will pivot quickly as necessary to ensure optimal performance. 
• Identify and implement effective and productive marketing strategies based on solid data analysis.
• Leads and coordinates cross-functional teams for campaigns and strategies broader than core direct marketing responsibilities. 
• Lead the infrastructure, technical capabilities, and continuous improvement activities to achieve marketing goals.
• Use best practices and knowledge of internal and external business issues to solve complex problems.
• Manage timelines and budgets, ensuring high-quality production of marketing resources.
• Serve as a subject matter expert for the sickle cell blood donor audience.
• Work closely with cross-functional stakeholders, adeptly and confidently lead meetings, provide report-outs, and ensure consistent coordination with all relevant parties.

Qualifications:

Education: 4-year college degree (Business, Marketing or related field) or equivalent combination of education and experience
Experience: Minimum 7 to 10 years related experience required. Experience with marketing to diverse populations preferred.

BENEFITS FOR YOU:

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

• Medical, Dental Vision plans

• Health Spending Accounts & Flexible Spending Accounts

• PTO:  Starting at 15 days a year; based on type of job and tenure

• Holidays:  11 paid holidays comprised of six core holidays and five floating holidays

• 401K with up to 6% match

• Paid Family Leave

• Employee Assistance

• Disability and Insurance: Short + Long Term

• Service Awards and recognition

The salary range f