Senior Product Manager

LawnStarter is the nation’s leading on-demand platform for lawn care and landscaping services, and our vision is to be the one-stop shop for all outdoor home services. Over the past 8 years, we’ve grown to 120 metro areas, raised $30 million in funding, and acquired our biggest competitor, solidifying our leadership in the space.

Senior Product Manager

As a Senior Product Manager at LawnStarter, you will be a key member of our small team of three product managers. You will have a high degree of autonomy to solve problems with engineers and designers in order to improve our user experience and grow our business. This is a high leverage role, with exposure to our entire product line and responsibility for key business metrics.

Problems to be solved

Your main responsibility will be to collaboratively prioritize and solve problems, and we have plenty of exciting problems to be solved, such as:

Delighting consumers: We believe delighting consumers and obsessing about solving problems for them is at the heart of why we are on this mission. We have built a product that our consumers love but they expect more. They want on-time service. They want it to be of high quality, always. They want competitive pricing. They want it to be easy to reschedule, pay and add/remove additional services. So as we scale, how do we provide high quality service at great value? How do we identify the right consumer problems to be solved? We have plenty of fun and hard user activation and retention problems to solve.

Keeping providers happy: We believe we cannot succeed if we don’t have the largest number of high quality providers on the platform. Providers who are happy with the value they derive from the platform. We are well on our way given our curated approach to acquiring, onboarding & engaging the small businesses who power the home outdoor services industry. We have managed to build a great customer acquisition platform for our providers. But they expect more. They want us to maximize their earnings while reducing their costs such as driving time (similar to those on mobility and delivery platforms like Uber, Doordash). They want us to identify profitable jobs for them and create a recurring relationship (think supply/demand balance).They are eager for us to take care of their business operations challenges so that they can focus on doing great work for homeowners.

Marketplace challenges: We are a marketplace and have solved a lot of chicken-and-egg problems to seed the marketplace. We have consumers, we have providers and they exchange value on LawnStarter. Awesome! How do we keep the marketplace healthy & growing? How do we balance the needs of various participants as we keep growing? How do we ensure that consumers get outsized value and providers maximize their earnings?

Network effects: The more consumers we have the more we can drive revenue for providers and cut their costs. The more high quality providers we have the more we can keep consumers happy. Our dream is to have high quality pros providing home outdoor services to all the homes in a neighborhood on a single day. Minimize driving time, idle time for pros while maximizing their earning time. Maximize consumer delight by providing on-time, high quality service. Do all this as we continue to scale.

Requirements

Experience: You have 5+ years of experience in building large scale products and at least a few years of experience building marketplaces. Bonus if you have spent time solving problems we plan to tackle.

Education: You have a STEM or business background or relevant education that makes you suited to solving problems we plan to tackle.

Problem solving approach: You take pride in understanding problems deeply and asking the right questions. You rely on data to inform your gut. You care about having a structured and logical approach to solving ambiguous and poorly defined problems. This is unlikely to be a good fit if your primary skill or interest is in executing/managing the solution building phase (project management) or engineering solutions (software engineering).

Communication: You communicate well and often. One of the defining responsibilities of a PM at LawnStarter is articulating the problem to be solved. We take pride in written communication. You understand that being a PM often involves saying No but with empathy and reason. This is unlikely to be a good fit if you are someone who is unable to carve time to think deeply about problems and articulate them to your peers.

Customer focus: You care deeply about understanding the consumer and always keeping a pulse on how their expectations are changing. You also understand that we are not