Sr Director, Sales Marketing, Xumo Advertising

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. FreeWheel, our advertising technology arm, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Effectv, our audience delivery company, helps advertisers reach their target audiences across linear TV, streaming, and video on demand. A global division of Comcast, we have offices in nine countries and can insert advertisements around the world.

Job Summary

Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. Powered by Comcast’s global technology platform, Xumo devices and services feature an entertainment experience designed to make it easy for consumers to find and enjoy their favorite streaming content through a world-class user interface and voice search, and for partners to meaningfully connect and engage with millions of consumers.

Xumo is searching for a highly motivated, creative-meets-strategic thinker who can ideate, develop, and execute strategies and tactics aimed at maximizing ad sales revenue. Reporting to Xumo’s GM of Advertising, this individual will be responsible for developing, positioning, packaging, and promoting advertising solutions across the entire Xumo ecosystem.

The role requires a leader with diverse skillsets to help us shape and oversee key functions that are critical for growth such as sales narratives, ad product marketing, sponsorships, and B2B marketing. It will be a key partner to Xumo’s advertising sales team to support revenue growth across all lines of business (such as direct sales, programmatic, addressable, etc.) and industries (such as all retail categories, automotive, political, etc.). Collaboration and communication across Xumo, Comcast Advertising, Spectrum Reach, and other partners (such as Ampersand) will be critical as we bring new, industry leading solutions to the advertising marketplace.

Xumo is a start-up environment that requires this role to be a coach and player capable of setting high level strategies while balancing executional needs.

Job Description

Core Responsibilities

• Key partner to Xumo’s advertising sales team to support revenue goals by developing, positioning, packaging, and promoting elements such as sales narratives, ad products, and other B2B marketing tactics 

• Own Xumo Advertsiing's client-facing, go-to-market narrative and value proposition to educate and influence the advertising community on the benefits and differentiators of Xumo’s ecosystem using data, audience insights, client feedback, and more. Oversee the design, development and execution of research and thought leadership projects.

• Collaborate with internal stakeholders to create, position, and deploy scalable revenue generating opportunities, such as sponsorship packages tied to network and content partners, along with new ad products for the Xumo ecosystem

• Coordinates Marketing resources across different teams and ensures that production meets the budgeted level and meets program objectives including timely delivery of objectives.
• Works to engage stakeholders across Sales, Product, Data, Operations, Finance, Yield, Communications, Brand in both the development and launch of core business, competitive and new ad product marketing plans. Develops new ideas and communicates potential uses for analytics across the business.
• Possesses the ability to understand financial and ad effectiveness metrics and apply them towards marketing plans for budget and margin assurance purposes. Communicates learning/recommendations and obtains buy-in from Sales, Marketing and senior leaders.
• Ensures the team is maintaining and improving ongoing ad product marketing programs, analyses and reports.

• Possess deep understanding of CTV ad sales marketplace and supply chain, including competitors, ad-tech players, and measurement / data providers. Experience leading ad sales marketing teams across scaled CTV publishers or OEMs required.

• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

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