Manager, Influencer

Manager, Influencer Strategy

Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join our team in Central across one of our key locations (Chicago, Detroit, St. Louis, Minneapolis, Dallas). We are looking for a candidate with 3+ years of experience.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• Thinking: Intellectual curiosity and creativity are a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
• Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.
• Knowledge: Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.
• Measurement and Analytics: Track & report influencer performance against campaign KPIs, translate results into insights on brand impact and health, and highlight optimizations that drive stronger outcomes.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for day-to-day executional of multiple client programs, budgets, plans
• Support & elevate to daily client contact, serving as a trusted resource and advisor
• Coordinate with cross-functional teams (strategy, creative, integrated media specialists, influencer), ensuring flow and alignment on deliverables
• Translate tactical assignments into clear action steps for support teams, tracking progress against agreed strategy
• Draft messaging and support influencer strategy development, contributing ideas and research
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
• Partner with CX and Project Manager counterparts to help manage program and project budgets

• Demonstrate financial acumen in the areas of budgeting, billing and staffing; accurately track hours, expenses, and billing codes; support staffing allocations

 

Influencer Strategy & Execution

• Leverage agency tools and processes for influencer identification, contracts, and measurement, ensuring consistency in use
• Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both consumer and brands (bonus if you like cards)

• Contribute to influencer strategies with research, benchmarking, and tactical recommendations

• Research, vet, contract and manage relationships with influencer talent

• Draft and compile influencer briefing materials for internal and client review

• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies to completion, including day-to-day deliverables under senior team guidance
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

• Handle daily client communications on defined projects and escalate as needed

• Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

• Serve as a key participant in client meetings and presentations on defined workstreams
• Draft, proof and edit client related documents and ensure accuracy in deliverables before senior review
• Manage support team resources and deliverables around major campaigns and product launches
• Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental<