We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Job Summary 

The Associate Director of Social Media Content Strategy & Creation shapes BD’s enterprise social and web engagement strategy to strengthen external presence, elevate corporate brand visibility, and drive meaningful engagement with healthcare professionals, customers, and patients. This role builds and governs a unified brand engagement framework across earned, paid and owned channels, ensuring integration with BD’s ambitions, goals and priorities. 

Operating as a strategic connector across Corporate Communications, Brand, Digital Marketing, Business Units, and Medical/Legal/Regulatory, this role accelerates high-quality content creation, streamlines compliant workflows, and embeds social as a core lever within omnichannel plans. This individual will own KPI definition, data, and analytics for social engagement, using insights to enhance BD’s corporate brand equity, positioning, quality content creation, and embeds social as a core lever within omnichannel plans.  

Key Responsibilities 

Enterprise Brand Social & Web Strategy, Governance, and Brand Integration 

• Develop and govern an enterprise social media and web engagement framework aligned to BD’s brand ambition and priorities. 

• Ensure integration of social media strategies with brand, communications, and omnichannel plans across earned, paid, owned channels as well as priority events.  

• Lead strategic planning for digital thought leadership to amplify BD expertise and reach priority audiences. 

• Integrate social media planning and execution with prioritized external events. 

• Serve as the voice of the BD brand in all digital channels. 

• Manage external partners and platforms to scale capabilities, innovation, and speed to market. 

Content Strategy, Creation, and Compliant Delivery 

• Lead initiatives to accelerate creative content development and ensure rapid, high-quality delivery across channels (social, web, video, shortform/longform). 

• Establish and maintain best practices, templates, and guidance to enable brand consistent, audience relevant content creation. 

• Oversee end-to-end review and approval of workflows; ensure regulatory, privacy, and brand compliance. 

• Partner closely with creative leads and content strategists to translate complex topics into compelling stories and campaigns. 

Marketing Operations & Cross Functional Enablement 

• Build and scale standardized workflows across content intake, prioritization, production, and approval to improve efficiency and predictability. 

• Manage social media agencies, platforms, priority accounts (when used for connected brand campaigns) and vendors to effectively launch social media programs. 

• Leverage technology, AI, social listening, and content management tools to streamline operations and automate routine tasks where appropriate. 

• Establish a cross-functional operating model with Corporate Communications, Digital, BUs, Medical, Legal, ERC/Governance, and Analytics to drive alignment and adoption. 

KPI Defini