Product Marketing Manager - HYROX Experience (d/w/m)

<p>HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.</p><p></p><p>We are looking for a <strong>Product Marketing Manager (d/w/m) - HYROX Experience</strong> to take ownership of our premium verticals: <strong>Championships &amp; Travel Experiences</strong>. In this role, you act as the strategic hub, connecting our global brand vision with specific product executions. You are not just executing tasks; you are the "Product Owner" for the marketing lifecycle of our most prestigious events.</p><h3> <br/><strong>YOUR KEY RESPONSIBILITIES</strong> </h3><p><strong>Strategy &amp; Go-to-Market</strong></p><ul> <li><p><strong>Lead the marketing strategy</strong> for HYROX Championships and the Travel/Cruises vertical. You define <em>who</em> we target, <em>how</em> we talk to them, and <em>where</em> we reach them.</p></li> <li><p><strong>Develop Go-to-Market plans</strong> for new experience products, ensuring a seamless journey from launch to the event itself.</p></li> <li><p><strong>Manage the marketing budget</strong> for your products independently, ensuring efficient allocation across channels.</p></li> </ul><p><strong>Campaign Management &amp; Content</strong></p><ul> <li><p><strong>Orchestrate integrated campaigns</strong> (Social, CRM, Performance) by briefing and managing internal specialists and external partners. You ensure the right message hits the right channel at the right time.</p></li> <li><p><strong>Oversee social media &amp; content strategy</strong> for your products. Instead of just posting, you define the editorial plan and ensure consistent storytelling.</p></li> <li><p><strong>Coordinate the creation of assets</strong>, working closely with the Brand &amp; Design team to ensure all materials meet global CI guidelines.</p></li> </ul><p><strong>Partnerships &amp; Experiences</strong></p><ul> <li><p><strong>Act as the central point of contact</strong> for brand partners and influencers related to your products, managing sponsorship activations and exclusive influencer events.</p></li> <li><p><strong>Manage Media &amp; Partner Accreditation</strong> on-site, ensuring a premium experience for our VIP guests and press partners.</p></li> <li><p><strong>Collaborate with Operations, Ticketing, and Merchandising</strong> to ensure the customer experience on-site matches the marketing promise.</p></li> </ul><p><strong>Analysis &amp; Growth</strong></p><ul> <li><p><strong>Define and track KPIs</strong> (e.g., ticket sales, CPA, engagement) and report results to the Global Senior Product Marketing Manager.</p></li> <li> <p><strong>Utilize CRM and data insights</strong> to segment audiences effectively and increase customer retention for our travel products.</p> <p></p> </li> </ul><h3><strong>YOUR PROFILE</strong></h3><ul> <li><p><strong>3–6 years of experience</strong> in Marketing, ideally with a background in <strong>Sports, Tourism, or Event Marketing</strong>.</p></li> <li><p><strong>Strong Project Management DNA:</strong> You are organized, structured, and familiar with tools like <a href="http://Monday.com" rel="noopener noreferrer" target="_blank">Monday.com</a> or Asana. You know how to lead interdisciplinary teams without direct disciplinary power.</p></li> <li><p><strong>Strategic &amp; Operational Mix:</strong> You can write a strategic plan, but you are also willing to roll up your sleeves on-site at a Championship race.</p></li> <li><p><strong>Understanding of the Marketing Mix:</strong> You don’t need to be an expert in every channel (SEO, PR, Social), but you must understand how they work together to steer specialists effectively.</p></li> <li><p><strong>Communication Skills:</strong> Fluent in English; you are a clear communicator who can negotiate with stakeholders and partners.</p></li> <li> <p><strong>Willingness to travel</strong> (approx. 20-30%) to support our major Championship events globally.</p> <p></p> </li> </ul><h3><strong>WHAT WE OFFER</strong></h3><ul> <li><p>The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.</p></li> <li><p>Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.</p></li> <li><p>A motivated, international team with a genuine passion for sports and events.</p></li> <li><p>A healthy work-life balance thanks to flexible, trust-based working hours.</p></li> <li><p>A modern office in a top location – right in Hamburg Altona with excellent transport connections.</p></li> <li><p>28 vacation days to recharge and reset.</p></li> <li><p>A Wellpass membership and discounted lunch options in-house.</p></li> <li><p>Your Deutschlandticket is fully covered by us</p></li> <li><p>Employee discounts in our HYROX stores.</p></li> </ul><p></p><h3><strong>IN