Director, Brand Marketing - Fandango

Company Description

Fandango is the ultimate digital network for all things movies, serving more than 60 million unique visitors per month, with best-in-class movie information, ticketing to more than 30,000 U.S. screens, trailers and original video, home entertainment and fan merchandise. Its portfolio features leading online ticketers Fandango and Flixster; world-renown movie review site Rotten Tomatoes; and Movieclips, the #1 movie trailers and content channel on YouTube. Fandango’s movie discovery and ticketing innovations can also be found on mobile, social, AI and voice platforms from Apple, Facebook, Google, Amazon, and others. Fandango’s video on-demand service, Vudu, offers new release and catalog movies and next-day TV shows to more than 200 million connected, over-the-top (OTT) and mobile devices.

If you’re looking to inspire, be inspired and work at the intersection of entertainment and technology look no further than Fandango.  Fandango is an NBCUniversal Company. It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.  

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.  

Job Description

The Director role will oversee brand marketing for the Fandango portfolio of products (Fandango Ticketing, Vudu, and Rotten Tomatoes). The position will focus on setting our brand marketing strategy by identifying key markets and segments, developing unique value propositions, and aligning brand positioning and messaging to drive customer growth and engagement. The position will work closely with teams across the business to develop go-to-market plans supporting the launch and rollout of new features and services, drive programming & marketing stunts and activations, and own evergreen customer engagement programs. This role will also work closely with the Partner Marketing team (who oversee all studio title-level marketing) to identify portfolio-level promotional opportunities like stunts, promotions, themes and events.  Additionally, the Director will work closely with the VP of Marketing to develop and launch brand campaigns across linear and non-linear channels (in partnership with the internal Creative teams) and work with the synergy teams to amplify efforts across the portfolio.

Specifically, the Director of Brand Marketing will:

Responsibilities: 

• Work with the VP, Marketing to develop quarterly and annual brand campaigns for linear and digital channels within the NBCU ecosystem as well as paid media.
• Work closely with the film & customer lifecycle marketing team (who oversees all theatrical-title-level campaigns) to package content into larger stunts and campaigns to drive customer account growth and ticket sales (Fandango) and home entertainment purchases and rentals (Vudu).
• Own the brand strategy for the Fandango portfolio of products, including positioning, brand voice, messaging hierarchy and feature-level rollouts across owned platforms and paid media campaigns.
• Work closely with product & technology to maximize customer awareness of new features and programs that drive further adoption and usage of our products.
• Work in partnership with 3 marketing centers of excellence
  • Digital: work closely with the performance marketing team to establish acquisition and engagement plans across digital marketing channels
  • Comms: work closely with the comms team to amplify marketing activities through all PR and Publicity activities.
  • Creative: work closely with a full-service internal marketing team as well as external agencies to develop creative executions supporting the annual marketing plan.