Director, Customer Engagement and Marketing Operations

Expected Travel: Up to 25%

Requisition ID: 9777

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Interventional Urology – The Interventional Urology business unit of Teleflex is dedicated to developing innovative, minimally invasive and clinically effective devices that address unmet needs in the field of urology. Our flagship product, the UroLift® System, is the #1 minimally invasive procedure in the U.S. for treating an enlarged prostate, also called Benign Prostatic Hyperplasia, or BPH.* It is a proven approach that does not require heating, cutting, or destruction of prostate tissue.1 Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

*U.S. 2022 estimates based on US Market Model 2022-24 (5-17-22 FINAL), which is in part based on data provided by Symphony Health PatientSource® 2018-21, as is and with no representations/warranties, including accuracy or completeness.
1. Roehrborn, Can J Urol 2017

Position Summary

The Director, Customer Engagement and Marketing Operations is a dynamic leader at the forefront of revolutionizing customer experience. This visionary role entails pioneering a transformative function, breaking down silos, and fostering cross-team collaboration to align customer experience strategies with our core business objectives. This role will marry strategy and execution to enhance satisfaction, loyalty, and advocacy. A strategic influencer, this role will lead three distinct but related functions to bring to life the visions of the brand leads – Marketing Communications, Digital Marketing, and Marketing Operations. They will oversee the design, implementation, and measurement of the effectiveness of initiatives across various touchpoints and channels. This individual serves as a subject matter expert for digital strategy, internal processes, and systems relevant to marketing communications and digital marketing – where innovation meets customer-centricity, driving the ultimate experience for our HCPs and patients. They will oversee a dynamic team to develop and implement marketing strategies and marketing technology capabilities to drive awareness and adoption of Teleflex Interventional Business Unit products amongst HCPs and patients through distinct and dynamic marketing channels with expertise in marketing communications and digital channels. The purpose of this position is to strategically plan and tactically execute marketing campaigns with measurable results that contribute to the achievement of revenue growth and goals. The position will also develop and leverage marketing technology capabilities and processes that are at the forefront of the industry to enable multi-channel campaigns. 

Principal Responsibilities

Marketing Communications
•    Lead brand vision and strategy to implementation. Guide and create compelling brand assets (visual, verbal, and experiential) for different channels, including fully leveraging digital team under their leadership. Drive consistency of application of Teleflex Interventional urology brands. 
•    Lead the development of campaigns that reinforce the brand message and increase brand awareness. 
•    Create omnichannel marketing strategies via content development strategies and impactful branding. 
•    Play a role in developing key strategy documents (strategic plan, annual marketing plan, etc.) and leads the execution of the marketing communication elements of the marketing plan
•    Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
•    Understand and apply the marketing framework and links customer acquisition and retention strategies to business objectives
•    Assess alternative delivery mechanisms for communications and lead the development of marketing-driven communications

Digital Marketing
•    In partnership with strategic product leads, manage development, maintenance, and optimization of global websites, apps, and sales enablement tools.
•    Coordinate the production of graphic, photographic, and video design concepts that effectively deliver on brand strategy/identity, that are sc