Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Overview:

Medication Delivery and Vascular Care (MDVC) is a platform within the Medication Delivery Solutions (MDS) business unit with sales revenue exceeding $1.9 billion dollars globally. The Vascular Care business provides support to clinicians and patients who care for and maintain IV lines.

BD PosiFlush and Disinfecting Caps are a key part of the Vascular Care business and are a key growth driver for MDS. These products are an important component of the care and maintenance of vascular access devices and play a critical role for hospitals and patients in preventing infection.  The BD PosiFlush and Disinfecting Caps portfolio includes a broad portfolio of saline and lock solution pre-filled syringes and active/passive disinfecting units that are sold in over 30 countries. 

This Director role is accountable for leading the BD PosiFlush and Disinfecting Caps businesses. They will be responsible for the achievement of key strategic marketing objectives including, but not limited to, building the business globally by upgrading practice to capture the significant headroom, developing competitive plans to grow in existing markets, acting as a marketing lead for driving key new product initiatives, serving as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets. This role will be responsible for directly managing and developing three marketing associates.

Key Responsibilities:

• Provides strategic direction to drive the business.  This includes globally assessing the competitive landscape, identifying and leveraging key points of difference based on customer needs and developing strategic plans to drive growth of the business.

• Leads development of education tools, programs, training and budget impact models for upgrading practice globally.

• Identifies strategic and tactical marketing opportunities and develops communication programs and executional tools in key core focus markets that will drive share growth. This includes utilizing and activating principles of customer segmentation, targeting, value proposition development and pricing strategy.

• Acts as a liaison to the regions, ensuring marketing plans deliver against the global strategy and drive achievement of revenue targets within the region in order to meet and exceed targets. 

• Responsible for driving key innovation and sustaining projects through development and commercial processes by leading cross functional teams.  Works with teams to ensure timely execution and meeting of key deliverables. Includes working with country/region marketers.  Work includes providing insights and oversight to voice of customer, developing pricing strategies and business cases and leading commercial launch excellence.

• Identifies innovation opportunities for the businesses to drive future growth based on market dynamics and unmet customer/clinical needs.

• Leads market models to identify and monitor key growth opportunities globally.   Works closely with regions to update and analyze data to identify trends.

• Leads tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the platform strategy.

• Responsible for Demand Governance to ensure consistent supply and capacity planning.  Serves as key liaison with all regions to deeply understand demand and proactively identify and resolve potential issues.

• Leads long term demand planning through strong collaboration with the regions, supply chain and operations to ensure appropriate representation of the long-term demand needs of the business.

• Manages market research activities to develop fact-based customer insights.

• Manages, coaches and develops three direct reports.

Education/Experience:

• Bachelor’s Degree required.  MBA degree strongly preferred. 

• Minimum of 8 years of experience in Product and