Timberland: Senior Copywriter, Creative

At Timberland, we’re a force of nature.  We’re a team that steps outside, works hard together, and moves the world forward.  The brand is widely recognized as the arbiter of boot culture.  With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.  If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.  

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Copywriter, Creative (Timberland)

What will you do?

Reporting to the Associate Creative Director, you will craft engaging and persuasive marketing materials, including headlines, taglines, advertisements, and sales pages, to promote the brand and achieve its commercial goals.  This position in located at Timberland’s Office in New York, NY. 

A day in the life of the Senior Copywriter looks a little like this.  You will:

·       Develop Original Ideas

·       Write Compelling copy

·       Focus on persuasion

·       Collaborate with stakeholders

·       Conduct research

·       Adapt to different styles

·       Use language effectives

·       Ensure accuracy and clarity

What you will do:

• Devise and develop original advertising and communication ideas to engage the target audience and address client needs   

• Write high-quality copy for various marketing materials, such as websites, social media, ads, and brochures

• Persuade the target audience to take a specific action, whether it's making a purchase, signing up for a service, or simply remembering the brand

• Often work closely with creative directors, marketing teams, and clients to ensure the copy aligns with the overall marketing strategy and brand identity

• Before writing, conduct research to understand the target audience, the product or service, and the competitive landscape

• Be able to write in various styles, from formal and informative to informal and humorous, depending on the context and target audience   

How you will do it:

• Understand the power of language and use it strategically to create a lasting impression and drive results    

• Pay close attention to detail, ensuring that the copy is accurate, clear, and easy to understand    

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day.  For this role, there are foundational skills you’ll need to succeed and excel.  Additionally, while formal education such as a bachelor’s in English, Journalism, Marketing or equivalent in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements in copywriting or proofreading. 

The foundational skills you will need in this position are:

• Strong proficiency with Microsoft Office and Excel

• Problem solving ability and attention to detail 

• E-commerce experience preferred, but not required 

• Knowledge of the on-line space 

• International/Global experience preferred 

• Strong verbal and written communication skills 

• HTML experience preferred but not required 

What do we offer you?

At Timberland, we know you expect as much from us as we do from you.  That is why we make a commitment to support and grow our people.  We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental,