Paid Search Senior Specialist

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Search Senior Specialist, you will plan, build, and optimize Paid Search and Shopping programs that drive efficient client growth. You’ll execute high-quality campaign management, translate performance data into clear actions, and apply automation and Bliss Point insights to reduce waste and improve outcomes. You’ll set and deliver Rocks with directional KPIs, collaborate across Analytics, Creative, Product/Bliss Point, and Client Leadership, and mentor junior teammates. We align scope and expectations to our job architecture for consistency and transparent progression.

Key Responsibilities

Client‑Centric

• Support the building and executing of Paid Search/Shopping campaigns aligned to client objectives, audience, inventory, and ecommerce or lead gen realities; surface trade‑offs and options.

• Communicate performance and recommendations clearly to internal partners and clients; contribute to QBRs with actionable next steps.

Product‑Led

• Use platform capabilities (Google/Microsoft Ads, SA360/Skai), feed tools, and responsible automation (e.g., value‑based bidding, Performance Max) to improve efficiency and outcomes.

• Apply Bliss Point insights (e.g., Always‑On Incrementality, Forecasting, Creative Insights) to inform optimizations; flag data quality issues and provide structured feedback to product teams.

Data & Measurement‑Driven

• Monitor performance daily/weekly; analyze trends; design basic A/B tests with success criteria; forecast expected impact where feasible.

• Maintain data integrity (tagging, feeds, tracking); partner with Analytics to validate reads and address anomalies.

The Tinuiti Way

• Demonstrate deep Paid Search/Shopping craft with growing awareness of adjacent channels; connect measurement to growth; document playbooks and “how‑to” guides for repeatability.

Owner Mindset

• Take initiative to eliminate spend and process waste; prioritize work against Rocks; follow through to impact and share learnings.

Ways of working and values

• Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.

• Clients grow, we grow: Lead with precision, innovation, and proof.

• Culture of ownership: Act with speed, reduce waste, and own outcomes end‑to‑end.

Professional & Technical Qualifications

• Experience: 4–5 years executing Paid Search/Shopping with end‑to‑end ownership of builds, launches, pacing, and optimization; monthly budgets $75K+.

• Platform fluency: Google Ads, Microsoft Ads, Merchant Center

• Analytics: GA/GA4, advanced Excel/Sheets; ability to build clear performance narratives and basic forecasts; design/run A/B tests.

• Communication and collaboration: Clear client‑facing updates; cross‑functional teamwork; ability to mentor and delegate work to more junior team members.

• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.

KPIs

• Efficient growth: Improve efficiency KPIs while contributing to revenue targets.