Sr. Manager, Marketing

Company Description

Red Bull New York (“RBNY”) are one of 30 teams in Major League Soccer (MLS) and one of the league’s ten original charter clubs. Founded in 1996, RBNY has competed in MLS since its inception. RBNY’s First Team plays its home matches at Sports Illustrated Stadium in Harrison, New Jersey and its Second Team plays its home matches at Montclair State University. RBNY are owned by the Austrian beverage company Red Bull GmbH, after which the team is named.

RBNY’s First Team is a three-time MLS Supporters’ Shield winner and a two-time Conference Champion, while the Second Team is the 2025 MLS NEXT Pro Champion. RBNY also operates one of the nation’s premier youth soccer development programs, spanning local partnerships across New York and New Jersey. RBNY’s Academy is ranked among the top development organizations in the country.

The Senior Marketing Manager, Venue & Events, will play a key role in positioning Red Bull New York and Sports Illustrated Stadium as year-round sports and entertainment destinations. This role will lead the marketing strategy and execution for a diverse event calendar, including Red Bull New York matches, concerts, international soccer games, and other major stadium events.

Reporting to the Chief Marketing Officer, this individual will serve as the primary marketing contact for external promoters, agencies, and partners. They will develop the systems, materials, and campaigns needed to successfully promote an expanding schedule of events while ensuring alignment with the club’s broader marketing strategy and brand standards.

The ideal candidate is proactive, entrepreneurial, and highly organized—someone who is comfortable representing the organization externally, establishing new processes, and driving projects forward in a fast-paced environment.

Job Description

Develop and implement marketing plans for venue events across owned channels, including the website, CRM, email, and social media.

Manage the event marketing calendar to ensure coordinated promotion and consistent messaging across all platforms.

Partner with CRM and digital teams to define email strategy, audience targeting, and performance optimization for event campaigns.

Collaborate with the Brand & Creative team to produce event marketing assets, promotional materials, and venue sales collateral.

Serve as the primary marketing liaison for third-party events held at Sports Illustrated Stadium, coordinating with promoters, agencies, and event organizers.

Lead marketing project management for concerts, special events, and other non-matchday programming from announcement through execution.

Lead the planning and coordination of stadium guest communications, including “Know Before You Go” messaging across email, website, and social channels for both Red Bull New York matches and third-party events.

Oversee updates and promotional content on stadium and event pages across the website.

Maintain a strong focus on creative execution, ensuring that all marketing materials meet Red Bull New York’s brand and quality standards.

Create marketing collateral and presentations that position Sports Illustrated Stadium as a premier destination for concerts, sporting events, and cultural programming.

Represent Red Bull New York in meetings with promoters, partners, and external agencies to align on marketing strategy and execution.

Identify opportunities for stadium programming and third-party events to support broader fan growth and overall marketing objectives.

Support key marketing initiatives and campaigns for Red Bull New York as part of the integrated marketing team.

Track campaign performance and event marketing metrics to guide future strategy and optimization.

Contribute to building scalable processes, marketing systems, and promotional materials that support the continued growth of the stadium’s event calendar.

Qualifications

Entrepreneurial Mindset: Comfortable working in a rapidly growing environment and creating new processes, systems, and marketing frameworks where none currently exist.

Project Leadership: Exceptionally organized, with the ability to manage multiple initiatives at the same time while maintaining strong attention to detail and deadlines.

External Partner Management: Confident representing Red Bull New York to promoters, agencies, artists, and other external partners, while building strong relationships and ensuring accountability.

Creative Judgment: Possesses a strong eye for creative execution and brand storytelling, with the ability to guide marketing assets and campaigns to