Senior Marketing Manager, Cattle Performance Portfolio

States considered:  Kansas, Texas

The Senior Marketing Manager, Cattle Performance Portfolio is responsible for developing and executing marketing initiatives for the entire cattle growth implant portfolio. The ideal candidate will be responsible for providing operating and strategic plan input and accountable for achieving the quarterly and yearly P&L operating plan for US cattle growth implants.  The Senior Marketing Manager will maintain a high level of interaction with relevant Zoetis functional areas such as Technical Services, Sales, Finance, Research &Development, Manufacturing as well as Marketing Agencies to ensure strategy and tactics are included into the overall cattle performance portfolio. In this position this person will be responsible for managing the A&P assigned budget, ensuring proper resource allocation, and leading the development of content by working closely with the Marketing Communications team.

• Establish, oversee and implement the Beef implant portfolio marketing strategies programs to support the short, middle and long-term growth of these Zoetis portfolios.
• Provide clear direction to and actively engage with cross functional teams to build and maintain a robust product and services pipeline that ensures a solid competitive advantage and meets Beef Customer needs.
• Monitor and gather key customer insights, competitive activities and market insights to incorporate into effective marketing strategies.
• Responsible to lead, develop and execute product launchesand label extensions within the implant portfolio.
• Ensures key stakeholder alignment, resource allocation, accurate forecasts and clear KPIs for marketing metric reports and submitting price memos for a variety of price related promotions
• Accountable for Op Plan input and follow up from the financial and strategic perspective.
• Responsible for implant demand forecasting; working with manufacturing teams on accurately forecasting on monthly and annual demand planning basis and ensuring consistent product supply.
• Collaborate with the Marketing Communications Managers and Agencies to deliver proper communication content and marketing materials with a focus on digital.
• Responsible to manage the assigned A&P budget and ensure quarterly and annual targets are met
• Accountable for the timely development of quality marketing activation plans and timely delivery of high quality, cost effective promotional tools and materials for distribution to field sales representatives.
• Manage and maintain ongoing relationship with the Beef Industry relevant institutions to ensure Zoetis representation and that key customer insights are incorporated into effective marketing strategies. Oversee marketing agency deliverables, as well as other external suppliers, to ensure partner capabilities and effectiveness meet the teams needs and work and resources are deployed appropriately.
• Actively identifying synergies and efficiencies across the Livestock franchise teams and other business units and provide a unique One Zoetis view that helps identify new opportunities, challenges and innovations as they relate to keep Zoetis in a leadership position in the market
• As a leader within Zoetis, the candidate should model Zoetis values and leader behaviors and conduct business in a manner consistent with those values and behaviors.

Education and Experience

* BS or BA required (communications or business). MBA or relevant advanced degree preferred.

* 10+ years of related commercial, marketing or beef cattle Industry relationship experience required.

* Animal health, pharmaceutical and/or agricultural experience preferred.

Technical Skills Requirements

• Excellent marketing operations and marketing communications skills and knowledge.
• Demonstrated budget management acumen.
• Strong writing, editing and verbal communications skills. Demonstrated ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline.
• Demonstrated ability to provide innovative and efficient solutions to deliver programs and initiatives that meet marketing objectives and business strategies.
• Ability to collaborate with and influence cross-functional teams.
• Proven track record successfully leading new product launches.
• Proven ability to think strategically and act decisively.
• Must demonstrate initiative, resourcefulness, accountability and willingness to accept challenges and lead change.
• Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Teams and Tableau

Physical Skills Requirements

• The ideal candidate will be based in Kansas or Texas. We are open to considerin