Manager, Engagement Strategy

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

Digitas is a playground where minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life. Strategy at Digitas is a diverse team of Creative, Social, Digital Experience Strategy experts, unified by a shared ambition to design experiences that move people. How does Digital Strategy fit in? While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Digital Strategy team defines how patients & HCPs engage with the brand – How it solves patient's problems and how it supports them into the future – providing a vision and guiding system for integrated and campaigns and works with Planning, Media and Tech to make it happen. To further accelerate this ambition, we are looking for an outstanding Manager, Digital Strategy – someone who advocates for a modern approach to connected experiences for brands; who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys. You will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren't linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.

Sound like you? Read on.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

What you'll do:

Manager, Digital Strategy, your curiosity around data, media and marketing essential to helping clients build sticky experiences across their channel eco-system.

Daily, your role will concentrate on guiding strategy across main accounts while delivering industry-leading service, which includes:

• Partnering digital strategy leads and analytics team to uncover patient behaviors and insights that inspire bold ideas to support overall engagement.
• Learn and apply deep channel knowledge to help create bespoke experiences for patients to make informed health decisions.
• Become an expert in competitive analysis to help uniquely improve the digital strategy and develop white-space tactics for clients to uniquely reach patients that need help.
• Building long-lasting client relationships; provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that increase revenue

You will report to the Vice President, Digital Strategy.

Qualifications

• This important role requires a depth of expertise (2-3 years; min Bachelor's degree, Masters preferred), including a track record of impactful work experience and professional ingenuity – which means you are:
• The unstoppable drive for learning the next cool thing and figuring out how to bring that back to a Pharma experience
• Successful track record within the Pharma marketing space.
• A translator with research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that inspires strategic communications implementation
• A creative provocateur and storyteller who is endlessly curious and questioning with an ability to shift perspective and illuminate powerful insights and creative potential through data and narrative collaboration with all levels of the agency and its partners to increase growth
• A true collaborator that has worked on large-scale projects across multiple