Director of Product - Ads + Growth

Company Overview

ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online.  The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button.  ID.me’s digital identity network has over 117 million registered members, and is used by fourteen federal agencies, agencies in 30 states and over 600 corporations for secure identity proofing and verification.

ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand digital access and inclusion for all people. The company offers multiple pathways to identity verification – online self-serve, live video chat agents, and in person.  ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me has received numerous awards including Deloitte’s 2023 Technology Fast 500, Washington Business Journal’s Fastest Growing Companies, Entrepreneur Magazine’s 100 Brilliant Companies and Wall Street Journal’s Startup of the Year finalist.  In recent quarters, ID.me announced it raised $132 million in Series D funding, led by Viking Global Investors with participation from CapitalG, Morgan Stanley Counterpoint, FTV Capital, PSP Growth, Auctus Investment Group, Moonshots Capital, and Scout Ventures. ID.me’s most recent round brings the total investment in ID.me to over $275 million since its founding in 2010.

Role Overview

We are seeking a Director of Product - Ads + Growth who will lead key consumer advertising and email experiences for members and partners of ID.me Marketplaces. The Product Leader will build a scalable, performance-based ads platform to drive value to the thousands of brands ID.me Shop works with, own Ads pricing, and will serve as the business owner for Ads.

Responsibilities

• Independently drive product strategy, roadmap, and execution
• Empathize with users and understand their needs
• Breakdown problems using First-Principles thinking 
• Develop ID.me Marketplaces product vision and strategy
• Define Key Performance Indicators (KPI) for your product
• Write high quality, detailed requirements documents 
• Prioritize features using data and insights
• Develop a program plan that incorporates interdependencies between functional areas
• Conduct market research for expansion into new markets and vertical segments
• Collaborate with cross-functional leaders to ensure the commercial success of ID.me’s products
• Operates a high-performance organization. Holds high standards, continually synthesizes the situation, and is able to anticipate risks.

Ideal Qualifications

• 15+ years of building scalable ads platforms and networks
• Undergraduate degree in business, economics, engineering, computer science, or similar discipline
• MBA preferred but not required
• Deep knowledge of ads industry - competition, business models, law, evolving technologies
• Proven track record of launching and scaling “zero-to-one” products as well as driving innovation and growth for mature products
• Ability to drive clarity where there is ambiguity
• Strength in applying processes in a fast-paced environment while maintaining room for flexibility and quick iterations 
• Thought leader with successful track record of communicating effectively with senior leadership

Ideal candidate will thrive in the following culture:

• Must have an obsession for building quality products 
• Ability to thrive when there are changing priorities and shifting of gears
• Strong oral and written communication skills
• Must be a team player with a strong, self-managing work ethic
• Must be a self-starter with a passion for technology, learning and continuous improvement

Note that candidates must be located in the continental U.S.

Vision: To be the world's leading digital identity network empowering people to control their own information and to prove their credentials across all channels: online, call center, and in-person.

Mission: To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.

People: We have an audacious mission. We aim to fix the identity layer of the intern