Associate Director US Marketing HCP Strategy - Ophthalmology

Job Description

Associate Director U.S. Marketing, HCP Strategy - Ophthalmology

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them. 

We have a proud legacy of scientific innovation and are accelerating the clinical development and commercial launch preparation for 2 novel products for certain serious retinal diseases (diabetic macular edema (DME), neovascular age-related macular degeneration (nAMD), and retinal vein occlusion (RVO)). 

We are currently recruiting for an Associate Director U.S. Marketing, HCP Strategy – Ophthalmology. This is an exciting time for a talented and passionate marketing professional to join our launch team for our investigational novel treatments.  

The HCP strategy role will lead the foundational customer strategy to launch these novel products into a competitive market landscape. To drive best-in-class promotional execution, the HCP strategy lead will work with our Agencies of Record (AOR) to develop creative campaigns and collaborate across multiple stakeholders including sales, marketing operations, Learning and Development, Legal, Regulatory, Medical, etc. They will develop and track key performance indicators (KPIs) to ensure success at key pre-launch and launch milestones.

Key responsibilities for the HCP Strategy role include: 

• Lead physician strategy development and support the Director of HCP Strategy to make data-driven strategic choices, leveraging L3 marketing framework, primary market research, and digital and data analytics.

• Drive launch planning for market development and branded campaigns, including targeting, segmentation, as well as promotional strategy

• Partner with our Agencies of Record (AORs) on planning, developing and executing our unbranded and branded campaigns.

• Set and monitor Key Performance Indicators (KPIs)

• Partner with leadership of customer-facing teams to ensure executional alignment to strategic imperatives. 

• Lead, develop and execute the OPDP submission for launch. 

• Lead the customer experience roadmap development in collaboration with the CX team.

• Partner with Learning & Development on building, reviewing and implementing a comprehensive learning plan for all stakeholders through launch.

• Collaborate across the other Ophthalmology Customer Agile Teams (CATs) to ensure strategic brand consistency and help prioritize Review time. 

• Manage the HCP budget and planning process.  

• Partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes

Our U.S. Pharma Business Unit and Ophthalmology Marketing Team have adopted an Agile Way of Working to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities.

The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and greater team achievement.  We are looking for someone who can work with urgency, is comfortable with an elevated level of inspection in a highly visible environment, and most importantly, can work collaboratively across the organization and beyond.

This is a hybrid role based out of Upper Gwynedd, PA, with an expectation of working on-site three days per week. 

Position Qualifications:

• Required: Bachelor's degree (BA/BS)

• Preferred: Master's degree (MBA)

Required experience and skills :

• A minimum of 7 years healthcare industry experience, including at least 5 years in strategic marketing and brand management

• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills

• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions