Position Overview

Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Product Marketing team to lead the strategic planning and execution of new program and product launches through the Marketing lens.

We are seeking a highly motivated and experienced credit card Product Marketing professional to join our growing team and drive high-impact go-to-market product launch strategies. If you are passionate about helping build differentiated product value propositions and executing inspired creative campaigns to drive business goals, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.


Specific Job Functions to Include:
• Under guidance of Group Marketing Manager, lead the execution of integrated, multi-channel strategic launch plans for one or more products/programs/initiatives.
• Develop competitive and differentiated value propositions that will serve as the building blocks for all customer and employee facing communications.
• Support the development of learning agendas to prove the value of marketing efforts and support continuous campaign improvement.
• Use demographic and behavioral data to inform tailored marketing strategies for specific products.
• Stay up to date on customer needs and market dynamics to help identify product opportunities.
• Monitor and analyze the competitive landscape and position products and features effectively.
• Ensure that value propositions, benefits & messaging are consistently delivered across teams and channels and serve as proof points of brand imperatives.
• Lead the execution of creative campaigns that drive customer and financial growth in partnership with PNC’s agency of record.
• Influence the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Ideal Candidate:
• Generates new ideas and comfortable helping to implement new ways of working.
• Converts ideas into action.
• Brings multiple stakeholders together to activate around a common vision and builds consensus among partners in a complex, matrixed organization.
• Champions change and is energized by a challenge.
• Translates financial concepts/offerings into digestible and relevant customer needs.
• Advocates for and acts as the voice of the customer.
Experience & Qualifications:
• 5+ years’ consumer marketing experience with direct experience in shaping credit card product positioning, value propositions, and messaging.
• Demonstrated track record in designing customer-centric marketing plans.
• Strong creative development and production experience; experience leading relationships with internal and external agency partners.
• Strong analytical skills, ability to use data to drive relevant strategies.

Job Description

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.  Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communica