Inside Sales Representative

Join the Carolina Cat Team

As a family-owned company under our third generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

This position is responsible for generating sales revenue through sales support to Carolina Cat customers and prospects. Identify, develop and assess potential growth of account to warrant a dedicated coverage model.  

Essential Functions

• Ensure that the retail store environment is arranged and maintained in a manner that ensures productivity, safety and convenience for personnel and customers
• Create and maintain accurate, readable shelf markings (product description, price and part number) for all products displayed
• Create or install seasonal or other promotional displays to improve customer awareness of special orders and new products/ service 
• Oversee or perform housekeeping functions within the retail store environment to ensure that all stock, fixtures and the area itself are clean, neat and inviting to customers
• Maintain and prominently display product literature and reference materials pertaining to retail merchandise and to other parts, machines and services provided by dealership; provide up-to-date information on all stocked/ available products
• Update and qualify accounts employing a disciplined telephone campaign.
• Work directly with sales and marketing to grow existing customer accounts, facilitate lead generation, establish sales relationships with prospects, and qualify leads generated through telemarketing and other indirect channels.
• Maintain an active call cycle with consideration for a diverse customer base.
• Maintain accurate customer account information and equipment population within a corporate CRM system.
• Meet coverage requirements for assigned and prospect accounts
• Promote dealer services including - but not limited to – construction equipment, rental, and parts and service. 
• Build customer satisfaction through meeting customer needs via a needs analysis process. 
• Establish customer relationships as a single point of contact.
• Close sales.
• Achieve personal development through goal setting and establishing objectives.
• Other duties as assigned. 

Supervisory Responsibilities

This job has no supervisory responsibilities.  

Qualifications 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions. 

Education and/or Experience

• College or technical degree required. 
• Proven track record in equipment sales that demonstrates ability to consistently achieve and exceed goals. 

Computer Skills

Knowledge of Microsoft Word/Excel, inventory/order processing software, and contact management systems. 

Language Skills 

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.  

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Workplace Requirements

The physical demands and work environ