ERS-Senior Manager, Data and Sales Strategy - Westerville

Position Overview

We are seeking a strategic Senior Manager, Data and Sales Strategy, to lead our data-driven sales transformation initiatives. This role combines strategic planning with hands-on data architecture and analytics expertise to drive revenue growth, optimize sales performance, and build scalable data capabilities that support our sales organization's success.

Key Responsibilities

Strategic Leadership & Team Management

• Lead cross-functional initiatives to align data capabilities with sales strategy and business objectives
• Build and manage a high-performing team of data analysts, engineers, and sales operations specialists
• Collaborate with leadership team to develop data-driven sales strategies and roadmaps
• Champion data literacy across the sales organization and drive adoption of analytics-driven decision making

Data Architecture & Infrastructure

• Design and maintain scalable data architectures that support sales analytics, customer intelligence, and predictive modeling
• Develop and implement data governance frameworks, ensuring data quality, security, and compliance across all sales and customer data sources
• Create and manage data pipelines that integrate CRM, marketing automation, customer service, and external market data sources

Sales Data Analysis & Intelligence

• Analyze historical sales performance, customer interaction patterns, and market trends to identify growth opportunities and optimize sales strategies
• Develop segmentation models and customer personas to enable targeted sales and marketing campaigns
• Create dashboards and reporting solutions that provide actionable insights to sales leadership and individual contributors

Sales Process Optimization & Automation

• Deep understanding of the sales process and tools need for sales success. 
• Own the sales tools and drive optimizations to meet the expanding needs of the sales team
• Design data-driven sales processes that streamline lead generation, qualification, nurturing, and conversion
• Implement automated workflows and alert systems that guide sales teams toward high-value activities
• Develop lead scoring algorithms and prospect ranking systems based on historical performance and predictive models

Predictive Analytics & Machine Learning

• Build and deploy machine learning models for sales forecasting, lead scoring, and customer churn prediction
• Implement predictive analytics solutions that identify expansion opportunities within existing accounts

Performance Monitoring & Optimization

• Establish KPI frameworks and measurement strategies for all sales activities and campaigns
• Conduct statistical analysis to measure the impact of sales initiatives and recommend data-driven optimizations

Required Qualifications

• Bachelor's degree in Data Science, Computer Science, Statistics, Engineering, or related quantitative field; MBA preferred
• 7+ years of experience in data architecture and analytics, with at least 3 years in leadership roles
• 3+ years of experience in sales strategy, revenue operations, or sales analytics
• Proven track record of building and leading high-performing data and analytics teams
• Experience developing and executing strategic roadmaps for data and sales transformation initiatives
• Proficiency in SQL, Python/R, and data visualization tools (Tableau, Power BI, etc.)
• Experience with cloud data platforms (AWS, Azure, GCP) and modern data stack technologies
• Deep understanding of CRM systems (Salesforce, HubSpot) and sales technology ecosystems
• Experience with machine learning frameworks and statistical modeling techniques
• Knowledge of data governance, privacy regulations, and security best practices

Preferred Qualifications

• Advanced degree in a quantitative field or MBA with analytical focus
• Experience scaling data and analytics capabilities in high-growth organizations
• Background in management consulting or strategic planning roles
• Proven success in sales transformation or revenue operations leadership
• Experience with change management and organizational transformation initiatives
• Certification in relevant cloud platforms or data technologies
• Deep knowledge of B2B sales environments and modern sales methodologies
• Track record of building data-driven cultures and driving organizational adoption

The successful candidate will embrace Vertiv