National Field Development Lead, Impact Campaigns

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

 

 

The American Heart Association has an excellent opportunity for a National Lead, Impact Campaigns. 

 

The National Lead, Impact Campaigns will be a leader in national strategy and execution for our Leaders of Impact, Woman of Impact and Teen of Impact campaigns and have responsibility for the adoption, growth and success of these revenue streams.  This role will report to the Senior Lead of Impact Campaigns and will have three main areas of focus:

• Lead the strategic development of our Leaders of Impact campaign nationally, through campaign management and oversight, continued product development, and strategy refinement
• Strategic coaching, training and support to staff and nominees across all three campaigns
• Resource development across all three campaigns   

The role will include working closely with the national field development team, across national departments, and directors in the field ensuring the peer-to-peer campaigns strategically grow through new volunteer engagement and new revenue.

 

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

 

• Ensure consistent execution of best practice strategies to reduce variance of performance across markets and regions, with a focus on year-round campaign efforts.
• Provide excellent campaign analysis that uses lead indicators and data to drive performance. Analyze the performance and analytics of all nominee websites and social content to inform future direction.
• Evolve the campaign to ensure scalability and consistency to drive internal and external stakeholders - including sharing real-time reporting to drive internal activity, rolling out just-in-time trainings and reporting to ensure campaigns are on timeline and set up to produce their best results.
• Develop and lead training of the peer-to-peer campaigns for nominees, team members, and association staff (thinking through senior leadership to the director-level) including national training bootcamps, bi-weekly training and regional trainings.
• Create the best-in-class nominee and team member experience.
• Work with national team to determine, create and execute any national external events that train, convene, promote or celebrate the peer-to-peer programs.
• Determine and refine the local and national incentives for our nominees, should be campaign specific.
• Continued product and campaign development including updated and new tools for nominees and marketing assets for campaign promotion and recruitment. Partnering with marketing on digital and creative design for all people of impact campaigns and materials including imagery for the campaign, new case studies, promotional videos for the campaigns, materials for staff to use with nominees, social posts for all platforms (Facebook, Twitter, Tik Tok, IG, YouTube), assets to feature nominees at core events, etc.
• Monitor and analyze external and internal trends and data in collaboration with the Center for Development Operations to develop benchmarks, standard methodologies, priorities and focus areas.
• Work directly with region consultants and markets to provide direct consultation and training including “in the field” training to model effective meetings.

 

Qualifications

 

• Bachelor’s degree or higher
• Nine (9) years’ experience in a similar role or in a role leading a multi-million-dollar campaign with year-over-year growth
• Five (5) years of experience coaching and influencing internal leadership and staff to achieve goals and meet organizational objectives
• Proven record of success in corporate and individual giving, and peer to peer fundraising
• Five (5) years of experience working with and leading volunteers

• Ability to