Dickies: Senior Manager, e-Commerce

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

Senior Manager, e-Commerce  

What will you do?

A day in the life of a Senior Manager of e-Commerce at Dickies looks a little like this.  

As a Senior Manager of eCommerce, you will lead our e-commerce team in optimizing the online shopping experience for our customers. In this role, you will be responsible for developing and executing the digital merchandising strategy to drive sales and sell through, enhance customer engagement, and ensure a seamless and visually appealing online shopping environment. This position reports to the Senior Director of Digital.  

Let’s break down that day-in-the-life a bit more.

• Merchandising Strategy Development: Develop and implement a comprehensive digital merchandising strategy that aligns with the company's overall business goals and objectives.  
• Product Curation: Curate and manage product assortments, ensuring the right mix of products is featured prominently on the website to maximize sales and meet customer demands.  
• Site Navigation and User Experience: Collaborate with the User Experience and Interface (UX/UI) teams to optimize site navigation, ensuring a user-friendly and intuitive experience that encourages conversions and reduces bounce rates.  
• Financial Targets: Lead teams to execute against the financial forecast while consistently sharing forecast updates in key business meetings 
• Content Strategy: Oversee the creation and management of compelling and relevant content, including product descriptions, images, videos, and other assets that enhance the customer's online shopping experience.  
• Pricing and Promotions: Work closely with pricing and promotions teams to implement effective pricing strategies and promotional campaigns to drive sales and maximize revenue.  
• Search Engine Optimization (SEO): Ensure products are well-optimized for search engines, improving visibility in organic search results and enhancing the overall discoverability of products.  
• Data Analysis: Utilize data analytics tools to monitor site performance, track key merchandising metrics, and make data-driven decisions to improve the online shopping experience continually.  
• Merchandising Tools and Technology: Stay up to date with industry trends and emerging technologies, identifying opportunities to implement new tools or platforms to enhance the digital merchandising process.  
• Cross-Functional Collaboration: Collaborate closely with various departments, including marketing, supply chain, and product development, to align digital merchandising efforts with broader business strategies.  
• Team Leadership: Lead and mentor a team of digital professionals, providing guidance, feedback, and fostering a culture of continuous learning and innovation. 

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Ability to create and execute strategies to optimize the online shopping experience and drive revenue growth
• Proven ability to lead cross-functional teams, mentor junior team members, and foster collaboration across departments such as Marketing, Merchandising, and Operations 
• Strong proficiency in analyzing sales data, customer behavior, and site performance metrics to make data-driven decisions and recommendations
• Exceptional organizational skills to manage multiple eCommerce projects, ensuring deadlines and goals are met
• Expertise in enhancing user experience (UX) and driving site optimization initiatives that align with customer needs and preferences
• Ability to identify challenges within site merchandising, propose solutions, and ex