Senior Director, Web Strategy

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role 

The essence of the role is ownership (in partnership with Web Dev and Design leaders) of our primary marketing websites (cloudflare.com and related sites) as a product, delivering a website that is the centerpiece of our brand, hits our demand targets and is built on a scalable, operational web infrastructure. You will lead the strategy and roadmap for how Cloudflare evolves and scales its web presence across segments, product offerings, industries, partners, and regions. 

You will have accountability for: 

• Developing and implementing a comprehensive web marketing strategy to drive traffic and conversions
• KPIs across SEO/discoverability, awareness, acquisition, engagement, and pipeline
• Web analytics tools implementation and integrations
• Constantly optimizing and personalizing web experiences to increase lead conversions, pipeline, and decrease time to sale
• Managing the leaders of our web experience and web production teams
• Establishing a web content process to own key content pages and ensure editorial consistency across the site. Over time, growing a writing team to support.
• Defining and refining our web technology stack and key integrations, and establishing business requirements for the product manager and engineering team that implements it
• Partnering with Creative Director to bring to life our brand on our web properties
• Leading the overall web experience, information architecture and key page templates to ensure a consistent, high quality experience for users
• Using data-driven testing and refinement methods and tools to continually improve web experience outcomes
• Ensuring consistency with Cloudflare web properties not owned by marketing
• Building strong relationships with stakeholders across the business, including product marketing, demand generation, sales, and product to make sure that all functions are properly represented on our sites

About You

• 10+ years experience with web marketing, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline on a high volume website
• Experience supporting both traditional enterprise and self-serve SaaS marketing pipeline and con, preferably for an organization with a complex portfolio
• Experience incorporating self serve/freemium consumption apparatus embedded within enterprise B2B web platform
• Strong ability to prioritize and make good trade-off decisions between multiple projects and competing priorities within the organization
• Ability to analyze data and translate web findings clearly for both technical and non-technical audiences
• Strong relationship building and stakeholder management across different organizations and departments. Ability to earn stakeholder confidence and exert influence.
• Data-driven approach with strong quantitative and analytical skills
• Proven experience managing high performance teams and individuals to KPIs
• Familiarity with best of breed marketing technology, including a strong understanding of analytics tools, content management systems (preferably Contentful), Marketo, Salesforce, and testing tools
• Experience working with design and delivering visual assets that adhere to brand standards
• Experience managing web engineering teams, in-house or agency

Compensation

Compensation may be adjusted depending on work location.

• For Bay Area-based hires: Estimated annual salary of $288,000