Head of Dx Analytics

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Job Details

Overview

We are looking for a results-driven, strategic, analytics leader to lead our Digital Analytics (Dx) practice in North America. This role combines team leadership, GTM strategy and commercial activation, and delivery of a blend of standard digital insights products and custom digital solutions and programs to brands and their marketing agency partners.  You will partner with NA solution leaders of Brand Performance, Innovation, and Media to complement and extend use cases of existing structured survey-based insights offers with real-time, fast-moving, and diagnostic insights from unstructured digital data such as search, social media, reviews, and more.     

The role reports into the Head of NA Analytics and is part of the NA Analytics leadership team.

Key Responsibilities

Leadership & Practice Management

• Lead, mentor, and empower a multidisciplinary closely-knit digital analytics team (data analysts, consultants, and data scientists)

• Nurture talent and create clear opportunities for growth, skill building, and career development; proactively invest in upskilling and coaching the team

• Set vision and roadmap for the digital analytics function, including new capabilities, tools, and standardized frameworks

• Provide ongoing feedback to global product team as client needs evolve

• Drive a culture of curiosity, craft, and continual improvement

Business Development

• Responsible for commercial activation, engage and embed digital capability into solution teams (brand, innovation, media, customer experience, brand strategy & consulting) and drive profitable revenue growth

• Support revenue growth through proposal leadership, client retention, and expansion

• Drive thought leadership to drive salience

• Partner with business development on proposals, scoping, and new business pitches

Client Partnership, Strategy, & Delivery

• Serve as the senior analytics partner for key clients, presenting insights and advising executives on brand, digital, and customer experience strategy

• Translate business questions into analytical frameworks and measurable outcomes

• Guide clients through complex findings with clear storytelling rooted in data

• Oversee end-to-end analytics on projects

• Ensure analytical rigor and actionable recommendations in all deliverables

• Create space for team members to stretch into new responsibilities

• Work closely with solution teams for integrated insights

Operations

• Own staffing, resourcing, project margin hygiene, and team utilization

• Evolve hybrid delivery models (onshore/offshore as needed) to scale the practice profitably

• Refine standardized analytics products and adopt repeatable frameworks (dashboards, competitive scorecards, brand tracking, AI-driven insight tools, etc.)

• Identify opportunities for automation, AI/LLMs, and scalable data pipelines to improve efficiency and depth of insight

• Establish quality standards, processes, and best practices for analytics delivery

Cross-Analytics Portfolio Leadership

As part of the NA leadership team:

• Help refine the NA Analytics strategy and drive the ONE TEAM mindset

• Engage with other practice leads and teams to identify commercial synergies to grow the Analytics portfolio (x-sell across Analytics solutions)

Qualifications

• Ability to be flexible, scrapy, and comfortable with ambiguity

• 12+ years of experience in analytics, insights, data strategy, or related functions—preferably within a creative, digital, consulting, or customer experience environment

• Proven track record of being able to grow business and work collaboratively across multidisciplinary teams (i.e. solution, business development, client partners and insig