VP, Direct Marketing - Customer Acquisition

Job DetailsJob Location: Fort Collins, CO 80528Position Type: Full TimeSalary Range: $172,800.00 - $262,700.00 SalaryTravel Percentage: NegligibleJob Shift: DayVP, Direct Marketing – Acquisition  

BillGO is seeking a VP, Direct Marketing – Acquisition to lead and scale our small business acquisition engine for BillGO Exchange. This role is responsible for defining and executing a multi-channel direct marketing strategy that drives efficient, measurable customer growth. 

Building on an established foundation, this leader will own the ongoing optimization and scaling of direct marketing channels, including email, direct mail, and digital, while advancing targeting, measurement, and vendor strategy. This role sits at the intersection of growth strategy, marketing execution, and data-driven optimization, partnering closely with business leadership, product, and engineering teams to drive performance. 

 

💥 Why This Role Matters 

This role is critical because it directly drives how BillGO acquires new small business customers at scale through owned and targeted channels. By building a disciplined, data-driven direct marketing engine, this role ensures that acquisition efforts are efficient, measurable, and continuously improving. 

Without this role, direct marketing efforts risk being fragmented, under-optimized, or limited in scale. With it, BillGO gains a cohesive strategy and execution engine that improves targeting, increases conversion, and maximizes return on marketing investment to fuel sustainable growth. 

 

🚀 What You’ll Do 

Acquisition Strategy & Channel Ownership 



Own the direct marketing acquisition strategy across channels (email, direct mail, digital, and emerging channels)  





Define channel mix, investment strategy, and growth plans to drive efficient customer acquisition  





Continuously evaluate and scale high-performing channels and tactics  



 

Campaign Strategy & Execution Excellence 



Oversee development and execution of targeted, high-performing campaigns (segmentation, creative, messaging, CTA)  





Ensure ongoing optimization of landing pages, messaging, and conversion paths  





Drive a structured test-and-learn agenda across channels and campaigns  



 

Performance Optimization & Measurement 



Own key acquisition metrics including CAC, LTC/CAC 





Ensure all elements of the response and conversion funnel are attributed, and managed from a performance perspective 





Establish and evolve measurement frameworks, attribution, and reporting  





Deliver analytical insights to deliver business performance and drive continuous improvement  



 

Data, Targeting & Addressability 



Lead strategy to improve lead quality, match rates, and addressability across channels  





Own segmentation strategy and ensure effective use of first- and third-party data  





Partner with data science teams to enhance targeting capabilities and data flows  



 

Technology & Vendor Strategy 



Own martech stack and vendor ecosystem for direct marketing execution and measurement  





Evaluate, select, and manage vendors to support scalability and performance  





Ensure systems enable granular targeting, personalization, and accurate tracking  



 

Cross-Functional Leadership 



Partner with BillGO Exchange business leadership, Product, Engineering, and other teams to align on acquisition strategy and capabilities  





Ensure tight alignment between go to market execution and product experience  





Build and lead a high-performing direct marketing team over time 


🌟 What You Bring 



10+ years of experience in performance marketing or direct marketing, with a focus on acquiring consumers and/or small business at scale 





Strong understanding of key customer acquisition levers (response & value) that impact economic outcome metrics like CAC and LTV/CAC 





Proven track record of scaling multi-channel direct marketing programs, with expertise across email, direct mail, digital marketing 





Experience building and scaling marketing teams 





Experience managing martech stacks and vendor ecosystems 





Strong cross-functional leadership experience 



 

Preferred 



Experience in fintech, payments, banking, or lending 





Familiarity with data-driven targeting, identity resolution, and addressability challenges  





Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work 



 

💸 Compensation 

We offer a competitive compensation package, including: 



Base salary ($172,800 - $262,700)  





Performance incentive 





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