Assistant Director of Social Media and Branding

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Job Posting Title:

Assistant Director of Social Media and Branding

   

Position Type:

Professional / Unclassified

   

Department:

LSUAM Athletics - Ops - NM - Social Media (Brandon C Berrio (00041509))

   

Work Location:

South Stadium Dormitory

   

Pay Grade:

Professional

   

Job Description:

The Core Values of LSU Athletics define who we are and what we do. They are: Excellence, Integrity, Authenticity, Perseverance, Respect, Fairness, Growth, and Service. They are the support system that sustains our success. These values work together, constantly collaborating and combining to secure our future and drive our unending work to create transformational change – for our student-athletes, for our athletics community, and for the millions across the world who know and love these three letters.  Forever LSU.

The Assistant Director for Social Media and Branding is a professional position that works alongside the Director of Social Media and Branding to oversee content distribution and social strategy for all of LSU Athletics’ teams. This role increases growth, engagement and awareness of its athletic programs and enhances the LSU brand through relevant social media content strategies. 
 
This position collaborates with multiple departments, including the marketing and fan experience teams, communications, creative services, creative content, photography, Sports Properties, NIL and team staffs to develop and manage campaigns and analyze engagement data. Must have a strong background in project management and developing creative ideas along with a proven track record for managing major social media accounts and campaigns. Ability to work in a team/collaborative environment is a must.

40% Assists in directing content strategy and the process and protocols to enhance the performance of LSU Athletics social media accounts and external branding. Working alongside the Director of Social Media and Branding, this role is tasked with assisting the social media managers within the athletics communications department to create, maintain and execute plans to ensure the promotion of appropriate sport-specific content, events, programs, marketing efforts, external video content, etc.; Assists in developing and implementing a reactive social strategy based on breaking news, major moments and live events across all LSU sports. 

30% Serves as the primary communications contact and social media manager for a sport as assigned. Tasked with leading the social media strategy and collaborating with the assigned content creators, and sport staff liaison. 

25% Leads providing analytics reports for the social media staff, external leadership and key stakeholders. Provides reports for preseason, midseason and postseason to members of each sport’s external pod. Attend team pod meetings to guide on what’s working and what’s not to enable us to continually develop and improve output. Knowledgeable of and ensure compliance with departmental, University, conference and NCAA procedures, rules and regulations.

5% Advances and supports LSU and Athletics Department initiatives through personal participation in educational and developmental opportunities, as well as participation in the creation of a respectful culture consistent with the values of LSU and its Athletics Department; Other duties as assigned.

Minimum Qualifications

Bachelor's degree in Communications, Multimedia Arts or similar field of study. Two years of experience with proven content creation skills in a high paced, demanding professional setting; Experience managing multiple social media channels; Highly developed creative and organizational skills; Ability to multitask and manage several projects simultaneously; Excellent communication skills; Required to work quickly, efficiently and with adaptability under strict deadlines; Analytical mindset with understanding of key social growth and engagement metrics; Demonstrated platform fluency on Twitter, Instagram, Facebook and YouTube in business/professional applications; Strong writing skills with a keen eye for detail, grammar and punctuation; Understanding of and alignment with the Core Values of LSU Athletics. LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of