Key Account Manager, Small Format

Company Description

Reporting to the Senior Manager of Small Format, your main priorities are selling and implementing our strategy and programs to local small format key account chains (KA), influencing execution of programs through local decision makers (DMs). Main responsibilities include: own local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); develop productive business relationships with your assigned accounts; and develop solutions that resonate with your customer needs while achieving our goals. 

Job Description

MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS

Implement distribution on priority packages following HQSG (Headquarter Sales Group) recommendations

Ensure all assigned key account’s schematics reflect our standards relative to flow and package mix

Sell our Optimum Price program by using best practices and available tools

Customizes presentations to better appeal to customer’s needs

Caution accounts of pricing and probe for future retail price plans changes

Develop annual promotion schedule following BU and HQSG goals

Creatively sell Red Bull standards and price points in a way that resonates with the customer’s needs

Ensure all promotions are accompanied by POS and incremental displays

Customizes sales pitch to achieve account goals while driving permanent displays

Evaluate Return on investment before recommending specific POS or customized solutions

Implement displays following HQSG channel guidelines

MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS

Develop relationships with important decision makers through business reviews communication.

Implement account programs through local DMs

Pursue incremental opportunities over-and-above programs

Provide feedback to local DMs and Director on any important developments, information, or successes

Maintain point of local knowledge regarding accounts

Participate in opportunities to build relationships and ‘wire’ important accounts beyond buyer level

BUDGETS/ANNUAL PLANNING

Constructs annual Customer Marketing Agreements and manages associated funds for all designated accounts on a weekly and monthly basis

BUSINESS ANALYSIS

Work with Category Analyst to evaluate Return on investment with regards to ‘pay-for-space’ agreements and communicates insights to BU and HQSG

Perform post-promotion analysis following all promotions to evaluate promotionalness

BUSINESS REVIEWS

Conduct quarterly business reviews to update KA on business, channel competition, opportunities, etc.

Provide Energy Insights that inspire change in promotion, price, or display practices

Qualifications

3+ years of Sales experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation

Experience using internal and external data sources (i.e. IRI, Nielsen)

Negotiation experience

Must have a valid driver's license

Bachelor’s degree or equivalent work experience in lieu of degree

Must be fluent in English, additional language skills an advantage

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.