Lead Ads Vertical Growth Lead, SMB

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. 
Join us.

About the Role:
As part of the Monetization Product, the SMB Vertical Product team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform. We're seeking an experienced growth lead, responsible for driving adoption of TikTok Lead Generation Ads.
The Lead Ads vertical lead will oversee the development and execution of growth strategies for Lead Generation Ads, aimed at enhancing product market fit and product adoption, user satisfaction, and market penetration among small to medium-sized advertisers.

Responsibilities:
1. Develop and implement comprehensive growth strategies for Lead Ads, leveraging insights from customer interviews, market research, and data analytics to drive product market fit for SMB advertisers and product adoption to markets.
2. Collaborate closely with product, sales, and customer success teams to align on go-to-market initiatives, solicit feedback for continuous product improvement and achieve lead ads revenue targets for SMB.
3. Analyze market trends, customer feedback, and product usage data, deriving actionable insights to optimize product key features and go-to-market strategies to drive business outcomes.
4. Stay abreast of industry trends, competitor strategies, and emerging technologies to inform product positioning and identify opportunities for innovation within the SMB advertising segment.
5. Be operationally excellent in the day to day business progress and inspire the team to innovate and collaborate.

Qualifications

Minimum qualifications:
- 6+ years of professional experience in product operation, product management, product marketing or related fields, with demonstrated experience in leadership and team management.
- Proven track record of driving successful product development or go-to-market strategies and achieving business objectives within the advertising or digital marketing industry.
- Strong proficiency in data analytics with the ability to derive actionable insights.
- Customer-centric mindset with a deep understanding of customer needs and preferences within the SMB segment.
- Exceptional communication and influencing skills to drive cross function collaboration. Having a proactive and resilient attitude with the ability to thrive in a fast-paced, dynamic environment and navigate ambiguity effectively.
- Curiosity and a passion for innovation, coupled with the ability to inspire and motivate team members to continuously pursue excellence.

Preferred qualifications
- Experience working with global teams across different time zones is preferred.


TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $148800 - $290160 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

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