Sr. Consultant, Marketing Mgmt (Standard Commercial Lines)
NationwideAbout the role
Join Our Team as a Marketing Management Sr. Consultant (Standard Commercial Lines)!
Are you a dynamic marketing professional with a passion for driving results and making an impact? We're looking for a Marketing Management Sr. Consultant to join our Middle Market planning unit. In this role, you'll take ownership of the Middle Market Custom Solutions practice group, working closely with business leaders to understand their goals and develop and execute innovative plans to achieve them.
This hybrid position can be based in Columbus, OH, or Des Moines, IA. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.
What You'll Do:
- Strategic Collaboration: Partner with business leaders to identify market opportunities and create tailored marketing strategies.
- Campaign Execution: Develop and execute strong omni-channel go-to-market campaigns that support business objectives.
- Sales Enablement: Work with sales teams to deliver in-market value and support the sales process.
- Project Management: Mobilize teams and manage projects to achieve common goals and outcomes.
- Content Curation: Collaborate to identify and curate thought leadership and product content.
- Analytical Storytelling: Utilize your analytical skills to measure success and tell compelling stories with data.
What We're Looking For:
- B2B and B2C Marketing Experience: Proven track record in both business-to-business and business-to-consumer marketing.
- Campaign Development: Experience in creating and executing omni-channel campaigns and leveraging personalization capabilities to deliver relevant content to drive audience engagement
- Self-Starter: Ability to navigate ambiguity and deliver value independently.
- Collaborative Spirit: Strong communication skills and a team-oriented mindset.
- Organizational Skills: Highly organized with excellent project management abilities.
- Sales Process Knowledge: Understanding of the sales process and experience in enabling sales teams.
- Analytical Skills: Excellent measurement and analytical skills with a knack for storytelling.
- Content Collaboration: Ability to collaborate on thought leadership and content development.
- Insurance Knowledge: Familiarity with P&C insurance, preferably commercial lines.
Compensation Grade: H3
#LI-CB1
Job Description Summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.
Job Description
Key Responsibilities:
Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative
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